{"version":"1.0","provider_name":"Fortune Insight","provider_url":"https:\/\/prime.fortuneinsight.com\/web","author_name":"\u83ef\u723e\u8857\u65e5\u5831\uff08\u514d\u8cbb\u8a66\u95b1\uff09","author_url":"https:\/\/prime.fortuneinsight.com\/web\/posts\/author\/wsj","title":"\u5916\u8ce3\u5851\u81a0\u5783\u573e\u5806\u7a4d\u5982\u5c71\u600e\u9ebc\u8fa6\uff1f\u4e2d\u570b\u505a\u6cd5\u503c\u5f97\u501f\u9451 - Fortune Insight","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\"><a href=\"https:\/\/prime.fortuneinsight.com\/web\/posts\/765957\">\u5916\u8ce3\u5851\u81a0\u5783\u573e\u5806\u7a4d\u5982\u5c71\u600e\u9ebc\u8fa6\uff1f\u4e2d\u570b\u505a\u6cd5\u503c\u5f97\u501f\u9451<\/a><\/blockquote>\n<script type='text\/javascript'>\n<!--\/\/--><![CDATA[\/\/><!--\n\t\t!function(c,d){\"use strict\";var e=!1,n=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},!c.wp.receiveEmbedMessage)if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var r,a,i,s=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=0;o<n.length;o++)n[o].style.display=\"none\";for(o=0;o<s.length;o++)if(r=s[o],e.source===r.contentWindow){if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;r.height=i}if(\"link\"===t.message)if(a=d.createElement(\"a\"),i=d.createElement(\"a\"),a.href=r.getAttribute(\"src\"),i.href=t.value,i.host===a.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(!n){n=!0;for(var e,t,r=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),s=0;s<i.length;s++){if(!(e=i[s]).getAttribute(\"data-secret\"))t=Math.random().toString(36).substr(2,10),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t);if(r||a)(t=e.cloneNode(!0)).removeAttribute(\"security\"),e.parentNode.replaceChild(t,e)}}}}(window,document);\n\/\/--><!]]>\n<\/script><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/prime.fortuneinsight.com\/web\/posts\/765957\/embed\" width=\"600\" height=\"338\" title=\"&#8220;\u5916\u8ce3\u5851\u81a0\u5783\u573e\u5806\u7a4d\u5982\u5c71\u600e\u9ebc\u8fa6\uff1f\u4e2d\u570b\u505a\u6cd5\u503c\u5f97\u501f\u9451&#8221; &#8212; Fortune Insight\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe>","thumbnail_url":"https:\/\/prime-fortuneinsight-cloud.s3.ap-southeast-1.amazonaws.com\/web\/wp-content\/uploads\/2023\/09\/09064458\/42.jpg","thumbnail_width":1000,"thumbnail_height":525,"description":"BY SHA HUA, THE WALL STREET JOURNAL | UPDATED SEP 08, 2023 06:10 AM EDT \u4e00\u9805\u7814\u7a76\u767c\u73fe\uff0c\u5982\u679c\u5728\u4e2d\u570b\u5168\u570b\u7bc4\u570d\u5167\u63a8\u5ee3\u52a9\u63a8\u7528\u6236\u653e\u68c4\u4e00\u6b21\u6027\u9910\u5177\u7684\u8cc7\u8a0a\uff0c\u53ef\u80fd\u8db3\u4ee5\u4f7f\u4e2d\u570b\u6bcf\u5e74\u6e1b\u5c11300\u591a\u842c\u5678\u5851\u81a0\u5783\u573e\u3002 \u5916\u8ce3\u61c9\u7528\u7684\u51fa\u73fe\u8b93\u653f\u5e9c\u3001\u74b0\u4fdd\u4eba\u58eb\u548c\u5176\u4ed6\u4e00\u4e9b\u4eba\u611f\u5230\u4e0d\u5feb\uff0c\u4ed6\u5011\u4e0d\u77e5\u9053\u8a72\u5982\u4f55\u61c9\u5c0d\u5728\u4eba\u5011\u8ffd\u6c42\u7f8e\u98df\u4fbf\u5229\u7684\u904e\u7a0b\u4e2d\u7522\u751f\u7684\u5806\u7a4d\u5982\u5c71\u7684\u5851\u81a0\u5783\u573e\u3002 \u6839\u64da\u4e00\u9805\u65b0\u7684\u7814\u7a76\uff0c\u9019\u500b\u554f\u984c\u7684\u4e00\u500b\u7b54\u6848\u6d89\u53ca\u4e00\u7a2e\u5b58\u5728\u722d\u8b70\u7684\u6280\u8853\uff1a\u884c\u70ba\u52a9\u63a8(behavioral nudge)\u3002 \u4e00\u500b\u7531\u5728\u4e9e\u6d32\u7684\u79d1\u5b78\u5bb6\u7d44\u6210\u7684\u7814\u7a76\u5718\u968a\u5206\u6790\u4e86\u4e2d\u570b\u4e00\u6b3e\u71b1\u9580\u5916\u8ce3\u61c9\u7528\u4e0a\u7684\u6d88\u8cbb\u8005\u884c\u70ba\uff0c\u4ed6\u5011\u767c\u73fe\uff0c\u5982\u679c\u5728\u5168\u570b\u7bc4\u570d\u5167\u63a8\u5ee3\u52a9\u63a8\u7528\u6236\u653e\u68c4\u4e00\u6b21\u6027\u9910\u5177\u7684\u8cc7\u8a0a\uff0c\u53ef\u80fd\u8db3\u4ee5\u4f7f\u4e2d\u570b\u6bcf\u5e74\u6e1b\u5c11300\u591a\u842c\u5678\u5851\u81a0\u5783\u573e\uff08\u76f8\u7576\u65bc10\u5ea7\u7d10\u7d04\u5e1d\u570b\u5927\u5ec8\u7684\u91cd\u91cf\uff09\u3002 \u300c\u884c\u70ba\u52a9\u63a8\u300d\u8a66\u5716\u901a\u904e\u6539\u8b8a\u9078\u64c7\u7684\u5448\u73fe\u65b9\u5f0f\u4f86\u6539\u8b8a\u4eba\u5011\u7684\u6c7a\u5b9a\uff0c\u800c\u4e0d\u662f\u547d\u4ee4\u4eba\u5011\u4ee5\u67d0\u7a2e\u65b9\u5f0f\u884c\u4e8b\u3001\u9650\u5236\u4ed6\u5011\u7684\u9078\u64c7\u6216\u4f7f\u7528\u91d1\u9322\u734e\u52f5\u4f86\u5f71\u97ff\u4ed6\u5011\u3002\u95dc\u65bc\u300c\u884c\u70ba\u52a9\u63a8\u300d\u4f5c\u70ba\u4e00\u7a2e\u89e3\u6c7a\u793e\u6703\u554f\u984c\u7684\u65b9\u6cd5\u6709\u591a\u6709\u6548\uff0c\u8b49\u64da\u4e0d\u4e00\uff0c\u4f46\u6839\u64da\u4e0a\u8ff0\u7814\u7a76\uff0c\u9019\u7a2e\u6eab\u548c\u7684\u65b9\u6cd5\u5728\u8a72\u6848\u4f8b\u4e2d\u88ab\u8b49\u660e\u662f\u6709\u6548\u7684\u3002 \u9999\u6e2f\u79d1\u6280\u5927\u5b78(Hong Kong University of Science and Technology)\u7d93\u6fdf\u5b78\u6559\u6388\u6734\u4e4b\u6c34(Albert Park)\u662f\u9019\u4efd\u7814\u7a76\u7684\u4f5c\u8005\u4e4b\u4e00\uff0c\u4ed6\u8aaa\uff0c\u4eba\u5011\u901a\u5e38\u66f4\u559c\u6b61\u88ab\u8ce6\u4e88\u6b0a\u529b\uff0c\u800c\u4e0d\u662f\u7c21\u55ae\u5730\u88ab\u544a\u77e5\u8a72\u505a\u4ec0\u9ebc\u3002\u9019\u4efd\u7814\u7a76\u767c\u8868\u5728\u672c\u5468\u51fa\u7248\u7684\u300a\u79d1\u5b78\u300b(Science)\u96dc\u8a8c\u4e0a\u3002 \u65b0\u51a0\u75ab\u60c5\u6975\u5927\u5730\u63a8\u52d5\u4e86\u5916\u8ce3\u670d\u52d9\u5728\u5168\u7403\u5404\u5730\u7684\u666e\u53ca\uff0c\u5c0e\u81f4\u5851\u81a0\u5783\u573e\u6fc0\u589e\u3002\u6839\u64da\u7f8e\u570b\u570b\u5bb6\u74b0\u5883\u4fdd\u8b77\u5c40(Environmental Protection Agency)\u7684\u6578\u64da\uff0c\u7f8e\u570b\u57282018\u5e74\u7522\u751f\u4e86\u7d043,200\u842c\u5678\u5851\u81a0\u5783\u573e\uff0c\u9019\u662f\u6709\u5b98\u65b9\u7d71\u8a08\u6578\u64da\u7684\u6700\u8fd1\u4e00\u5e74\u3002\u975e\u653f\u5e9c\u74b0\u4fdd\u7d44\u7e54\u7da0\u8272\u548c\u5e73(Greenpeace)\u4f30\u8a08\uff0c\u52302021\u5e74\u5e95\u9019\u500b\u6578\u5b57\u589e\u81f35,100\u842c\u5678\u3002 \u5fb7\u570b\u6578\u64da\u5e73\u53f0Statista\u7684\u6578\u64da\u986f\u793a\uff0c\u5728\u5916\u8ce3\u9001\u9910\u8cbb\u7528\u4f4e\u5ec9\u7684\u4e2d\u570b\uff0c\u8d85\u904e5\u5104\u4eba\u4f7f\u7528\u5916\u8ce3\u61c9\u7528\u3002\u6839\u64da\u4e2d\u570b\u570b\u5bb6\u7d71\u8a08\u5c40\u7684\u6578\u64da\uff0c2021\u5e74\u4e2d\u570b\u7522\u751f\u7684\u5851\u81a0\u5783\u573e\u8d85\u904e8,000\u842c\u5678\uff0c\u8f032018\u5e74\u589e\u9577\u7d0430%\u3002 \u4e0a\u8ff0\u7814\u7a76\u4eba\u54e1\u5728\u5176\u7814\u7a76\u4e2d\u67e5\u770b\u4e86\u4e2d\u570b\u7248DoorDash\u9913\u4e86\u9ebc(Ele.me)\u57282019\u5e74\u548c2020\u5e74\u5f9e20\u842c\u96a8\u6a5f\u62bd\u6a23\u7528\u6236\u4e2d\u6536\u96c6\u7684\u6578\u64da\u3002 \u8a72\u61c9\u7528\u7684\u9ed8\u8a8d\u754c\u9762\u70ba\u7528\u6236\u63d0\u4f9b\u653e\u68c4\u5851\u81a0\u9910\u5177\u7684\u9078\u9805\uff0c\u4f46\u53ea\u51fa\u73fe\u5728\u7d50\u8cec\u9801\u9762\u7684\u87a2\u5e55\u4e0b\u65b9\u3002\u5f9e2019\u5e74\u958b\u59cb\uff0c\u70ba\u4e86\u97ff\u61c9\u653f\u5e9c\u8981\u6c42\u6e1b\u5c11\u4e00\u6b21\u6027\u5851\u81a0\u7684\u65b0\u898f\u5b9a\uff0c\u4e09\u500b\u4e3b\u8981\u57ce\u5e02\u7684\u7528\u6236\u6703\u770b\u5230\u4e00\u500b\u5f48\u51fa\u7a97\u53e3\uff0c\u5c07\u300c\u7121\u9700\u9910\u5177\u300d\u5217\u70ba\u9ed8\u8a8d\u9078\u9805\uff0c\u9700\u8981\u9910\u5177\u7684\u7528\u6236\u5247\u8981\u9078\u64c7\u9910\u5177\u5957\u6578\u3002\u9078\u64c7\u4e0d\u4f7f\u7528\u5851\u81a0\u9910\u5177\u7684\u7528\u6236\u53ef\u4ee5\u7372\u5f97\u7a4d\u5206\uff0c\u7528\u4f86\u8cc7\u52a9\u690d\u6a39\u3002 \u4e0a\u8ff0\u7814\u7a76\u4eba\u54e1\u767c\u73fe\uff0c\u5728\u76f8\u95dc\u7814\u7a76\u671f\u9593\uff0c\u9019\u4e9b\u57ce\u5e02\u7684\u7528\u6236\u8981\u6c42\u96a8\u8a02\u55ae\u63d0\u4f9b\u4e00\u6b21\u6027\u9910\u5177\u7684\u53ef\u80fd\u6027\u964d\u4f4e\u4e8620%\u3002\u4ed6\u5011\u8868\u793a\uff0c\u4f7f\u653e\u68c4\u5851\u81a0\u9910\u5177\u7684\u9078\u9805\u66f4\u52a0\u6e05\u695a\u660e\u4e86\u7684\u505a\u6cd5\u884c\u4e4b\u6709\u6548\uff0c\u56e0\u70ba\u9019\u6703\u5728\u7528\u6236\u505a\u51fa\u6c7a\u5b9a\u7684\u6642\u523b\u5c0d\u5176\u7522\u751f\u5f71\u97ff\u3002 \u7da0\u8272\u548c\u5e73\u5317\u4eac\u8fa6\u4e8b\u8655\u9805\u76ee\u8ca0\u8cac\u4eba\u5510\u5927\u6c11\u8aaa\uff0c\u9019\u986f\u793a\u51fa\u5e73\u53f0\u516c\u53f8\u5c0d\u5546\u5bb6\u548c\u7528\u6236\u884c\u70ba\u7684\u5f71\u97ff\u529b\u3002 \u963f\u91cc\u5df4\u5df4\u96c6\u5718\u63a7\u80a1\u6709\u9650\u516c\u53f8(Alibaba Group Holding Limited, 9988.HK, BABA, \u7c21\u7a31\uff1a\u963f\u91cc\u5df4\u5df4)\u66ab\u672a\u56de\u61c9\u8a18\u8005\u7684\u7f6e\u8a55\u8acb\u6c42\u3002\u9019\u5bb6\u4e2d\u570b\u96fb\u5546\u5de8\u982d\u64c1\u6709\u9913\u4e86\u9ebc\u3002 \u4e0d\u904e\uff0c\u9019\u7a2e\u65b9\u6cd5\u6709\u5176\u5c40\u9650\u6027\u3002\u7d0411%\u7684\u53d7\u8a2a\u7528\u6236\u5c0d\u9019\u7a2e\u300c\u5c0f\u52d5\u4f5c\u300d\u5fc3\u5b58\u53cd\u611f\uff0c\u4ed6\u5011\u4e4b\u524d\u9078\u64c7\u4e0d\u8981\u9910\u5177\uff0c\u4f46\u5728\u770b\u5230\u524d\u8ff0\u65b0\u7684\u63d0\u793a\u8cc7\u8a0a\u5f8c\u53c8\u9078\u64c7\u8981\u9910\u5177\uff0c\u610f\u5473\u8457\u5b58\u5728\u4e00\u5b9a\u7a0b\u5ea6\u7684\u9006\u53cd\u5fc3\u7406\u3002 \u540c\u6642\uff0c\u4f5c\u8005\u5011\u8868\u793a\uff0c\u7121\u6cd5\u8ffd\u8e64\u9910\u5ef3\u5728\u7528\u6236\u6c7a\u5b9a\u653e\u68c4\u9910\u5177\u7684\u60c5\u6cc1\u4e0b\u662f\u5426\u4e00\u8cab\u6309\u7528\u6236\u610f\u9858\u884c\u4e8b\uff0c\u56e0\u6b64\u4ed6\u5011\u5efa\u8b70\u5728\u672a\u4f86\u7684\u7814\u7a76\u4e2d\u52a0\u5165\u4e00\u500b\u7cfb\u7d71\uff0c\u8b93\u7528\u6236\u5c31\u9910\u5ef3\u5728\u9910\u5177\u63d0\u4f9b\u65b9\u9762\u662f\u5426\u6309\u8981\u6c42\u884c\u4e8b\u7d66\u4e88\u53cd\u994b\u3002 \u8a72\u7814\u7a76\u9084\u6307\u51fa\uff0c\u4e2d\u570b\u7684\u5916\u8ce3\u7522\u751f\u7684\u5851\u81a0\u5783\u573e\u7d04\u670980%\u4f86\u81ea\u5305\u88dd\u800c\u975e\u9910\u5177\u3002 \u7da0\u8272\u548c\u5e73\u7684\u5510\u5927\u6c11\u8ac7\u53ca\u300c\u7121\u9700\u9910\u5177\u300d\u7684\u9ed8\u8a8d\u9078\u9805\u6642\u8aaa\uff0c\u9019\u7121\u6cd5\u62b5\u6d88\u5df2\u7d93\u7522\u751f\u7684\u6240\u6709\u9019\u4e9b\u5851\u81a0\u5783\u573e\u3002\u4ed6\u8aaa\uff0c\u516c\u53f8\u61c9\u8a72\u7814\u7a76\u91cd\u8907\u4f7f\u7528\u7684\u7cfb\u7d71\uff0c\u5728\u9019\u6a23\u7684\u7cfb\u7d71\u4e2d\uff0c\u9910\u5ef3\u548c\u5496\u5561\u9928\u5c07\u5200\u53c9\u5319\u7b77\u4ee5\u53ca\u676f\u76e4\u501f\u7d66\u6d88\u8cbb\u8005\u4f7f\u7528\u4e26\u6536\u53d6\u62bc\u91d1\uff0c\u5728\u6d88\u8cbb\u8005\u6b78\u9084\u9019\u4e9b\u7269\u54c1\u6642\u9000\u56de\u62bc\u91d1\u3002 \u5373\u4f7f\u300c\u884c\u70ba\u52a9\u63a8\u300d\u7684\u8fa6\u6cd5\u672a\u80fd\u89e3\u6c7a\u5851\u81a0\u5783\u573e\u7684\u6700\u5927\u4f86\u6e90\u554f\u984c\uff0c\u4f46\u4ecd\u6709\u53ef\u80fd\u7522\u751f\u5de8\u5927\u7684\u6f5b\u5728\u5f71\u97ff\u3002\u9019\u4efd\u7814\u7a76\u767c\u73fe\uff0c\u5728\u5168\u570b\u7bc4\u570d\u5167\u61c9\u7528\u9019\u7a2e\u65b9\u6cd5\uff0c\u6bcf\u5e74\u53ef\u6e1b\u5c11\u8fd1220\u5104\u5957\u4e00\u6b21\u6027\u9910\u5177\uff0c\u76f8\u7576\u65bc\u57ce\u5e02\u5851\u81a0\u5783\u573e\u7e3d\u91cf\u6e1b\u5c11\u903e6%\u3002 \u81ea20\u4e16\u7d0080\u5e74\u4ee3\u4ee5\u4f86\uff0c\u4e2d\u570b\u5c31\u4e00\u76f4\u5728\u8207\u5851\u81a0\u5783\u573e\u4f5c\u9b25\u722d\uff0c\u7576\u6642\u706b\u8eca\u4e58\u5ba2\u7d93\u5e38\u5c07\u5851\u81a0\u5feb\u9910\u76d2\u6254\u51fa\u7a97\u5916\uff0c\u5c0e\u81f4\u9435\u8ecc\u88ab\u63a9\u57cb\uff0c\u5f62\u6210\u300c\u767d\u8272\u6c61\u67d3\u300d\u3002 2020\u5e74\uff0c\u5317\u4eac\u51fa\u53f0\u65b0\u898f\u5b9a\uff0c\u7981\u6b62\u4f7f\u7528\u4e0d\u53ef\u964d\u89e3\u7684\u5851\u81a0\u888b\uff0c\u4e26\u8981\u6c42\u9910\u5ef3\u5728\u4e94\u5e74\u5167\u5c07\u4e00\u6b21\u6027\u5851\u81a0\u88fd\u54c1\u6e1b\u5c1130%\u3002\u9019\u4e9b\u898f\u5b9a\u9996\u5148\u5728\u4e3b\u8981\u57ce\u5e02\u5be6\u65bd\uff0c\u52302025\u5e74\u5c07\u5728\u5168\u570b\u7bc4\u570d\u5167\u63a8\u5ee3\u3002 &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;- Fortune Insight \u806f\u4e58 [&hellip;]"}