{"version":"1.0","provider_name":"Fortune Insight","provider_url":"https:\/\/prime.fortuneinsight.com\/web","author_name":"\u7a4dGod","author_url":"https:\/\/prime.fortuneinsight.com\/web\/posts\/author\/jakgod","title":"Alphabet (Goog, Googl) 2021Q4\u696d\u7e3e\u5206\u6790\u53caDCF\u5408\u7406\u4f30\u503c - Fortune Insight","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\"><a href=\"https:\/\/prime.fortuneinsight.com\/web\/posts\/629351\">Alphabet (Goog, Googl) 2021Q4\u696d\u7e3e\u5206\u6790\u53caDCF\u5408\u7406\u4f30\u503c<\/a><\/blockquote>\n<script type='text\/javascript'>\n<!--\/\/--><![CDATA[\/\/><!--\n\t\t!function(c,d){\"use strict\";var e=!1,n=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},!c.wp.receiveEmbedMessage)if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var r,a,i,s=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=0;o<n.length;o++)n[o].style.display=\"none\";for(o=0;o<s.length;o++)if(r=s[o],e.source===r.contentWindow){if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;r.height=i}if(\"link\"===t.message)if(a=d.createElement(\"a\"),i=d.createElement(\"a\"),a.href=r.getAttribute(\"src\"),i.href=t.value,i.host===a.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(!n){n=!0;for(var e,t,r=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),s=0;s<i.length;s++){if(!(e=i[s]).getAttribute(\"data-secret\"))t=Math.random().toString(36).substr(2,10),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t);if(r||a)(t=e.cloneNode(!0)).removeAttribute(\"security\"),e.parentNode.replaceChild(t,e)}}}}(window,document);\n\/\/--><!]]>\n<\/script><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/prime.fortuneinsight.com\/web\/posts\/629351\/embed\" width=\"600\" height=\"338\" title=\"&#8220;Alphabet (Goog, Googl) 2021Q4\u696d\u7e3e\u5206\u6790\u53caDCF\u5408\u7406\u4f30\u503c&#8221; &#8212; Fortune Insight\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe>","thumbnail_url":"https:\/\/prime.fortuneinsight.com\/web\/wp-content\/uploads\/2021\/02\/FI_Prime_FB_Share_cover-500x263.jpg","thumbnail_width":500,"thumbnail_height":263,"description":"\u864e\u5e74\u7b2c\u4e00\u7bc7\u6587\u5c31\u662fGoogle\u6bcd\u516c\u53f8Alphabet, \u4ea4\u51faQ4 double beat\u7684\u696d\u7e3e\uff0c\u71df\u6536753.3\u5104\u7f8e\u5143\uff0c\u540c\u6bd4\u589e32%\uff0c\u9ad8\u65bc\u5e02\u5834\u9810\u671f\u7684718.9\u5104\u7f8e\u5143\uff1bEPS 30.69\u7f8e\u5143\uff0c\u540c\u6bd4\u589e37.6%\uff0c\u9ad8\u65bc\u9810\u671f\u768427.35\u7f8e\u5143\u3002\u9664\u6b64\u4e4b\u5916\uff0cGoogle\u66f4\u516c\u4f48\u5c07\u57287\u670815\u65e5\u76e4\u5f8c\u6bcf\u80a1\u8b8a\u70ba20\u80a1\uff0c\u62c6\u80a1\u7684\u610f\u7fa9\u61c9\u8a72\u4e0d\u7528\u904e\u591a\u89e3\u91cb\uff0c\u964d\u4f4e\u6bcf\u80a1\u50f9\u5c07\u4f7f\u4ea4\u6613\u9580\u6abb\u964d\u4f4e\uff0c\u66f4\u591a\u6563\u6236\u8f03\u5bb9\u6613\u53c3\u8207\uff0c\u540c\u6642\u90fd\u63d0\u5347\u6d41\u52d5\u6027\uff0c\u90fd\u6709\u52a9\u63a8\u5347\u80a1\u50f9\u4e0a\u5347\uff0c\u53bb\u5e74\u860b\u679c\u548c\u7279\u65af\u62c9\u7684\u62c6\u80a1\u90fd\u662f\u4e0d\u932f\u7684\u53c3\u8003\u6848\u4f8b\u3002 \u7c21\u55ae\u8b1bGoogle\u662f\u7531\u56db\u5927\u696d\u52d9\u7d44\u6210: \u5ee3\u544a\u696d\u52d9\u3001\u96f2\u696d\u52d9\u3001\u5176\u4ed6\u696d\u52d9(\u61c9\u7528\u5546\u5e97\u3001\u975e\u5ee3\u544a\u6536\u5165)\u3001\u5275\u65b0\u696d\u52d9(AI)\u3002\u4e3b\u8981\u8b1b\u5ee3\u544a\u53ca\u96f2\u696d\u52d9\uff0c\u5f8c\u5169\u8005\u7121\u751a\u9ebc\u597d\u8b1b\u7684\u3002 \u5ee3\u544a\u696d\u52d9 \u5f9e\u9019\u4efd\u696d\u7e3e\u6211\u5011\u53ef\u4ee5\u770b\u5230Google\u4e4b\u524dQ3\u5728\u860b\u679c\u7684\u96b1\u79c1\u653f\u7b56\u4e0b\uff0c\u5c0d\u5b83\u7684\u641c\u7d22\u5ee3\u544a\u6536\u5165\u8ca0\u9762\u5f71\u97ff\u6709\u9650\uff0c\u56e0\u70ba\u4e0d\u65b7\u6709\u5ee3\u544a\u5546\u5c07\u6295\u653e\u8f49\u5411App store\u3001Tiktok\uff0c\u4ee5\u53caGoogle\u3002\u4eca\u6b21Q4\u540c\u6a23\u7372\u5f97\u8d85\u9810\u671f\u7684\u8868\u73fe\uff0c\u641c\u7d22\u5ee3\u544a\u540c\u6bd4\u589e\u957735%\uff0c\u5be6\u73fe433\u5104\u7f8e\u5143\u7684\u6536\u5165\u3002\u500b\u4eba\u8a8d\u70ba2022\u5e74Google\u5ee3\u544a\u6536\u5165\u5728\u9ad8\u57fa\u6578\u4e0b\u80fd\u5920\u5ef6\u7e8c\u589e\u901f\uff0c\u9664\u4e86\u76f8\u5c0d\u53d7\u76ca\u860b\u679c\u96b1\u79c1\u65b0\u653f\u4e4b\u5916\uff0c\u641c\u7d22\u5ee3\u544a\u7684\u6838\u5fc3\u5ba2\u6236\u4e4b\u4e00\u7684\u65c5\u904a\u696d\u6709\u5f37\u52c1\u5fa9\u8607\uff0c\u4e5f\u6709\u671b\u5e36\u52d5\u65c5\u904a\u5ee3\u544a\u6295\u653e\u91cf\u7684\u589e\u52a0\uff0c\u6709\u6a5f\u69cb\u9810\u6e2c2022\u5e74\u65c5\u904a\u5ee3\u544a\u5c07\u589e\u957747%\u3002\u7576\u7136\u9019\u500b\u8da8\u52e2\u8981\u5f85META\u53caSNAP\u7684\u696d\u7e3e\u9032\u4e00\u6b65\u9a57\u8b49\u3002 \u4e0d\u904eYoutube\u8868\u73fe\u5c31\u4e0d\u592a\u597d\uff0cQ4\u6536\u516586\u5104\u7f8e\u5143\u540c\u6bd4\u589e\u901f25%\uff0c\u589e\u901f\u7e7c\u7e8c\u5927\u5e45\u4e0b\u6ed1\u3002\u96d6\u7136YouTube\u5168\u740320\u5104\u7684\u6708\u6d3b\uff0c\u6bcf\u5929150\u5104\u6b21\u6d41\u89bd\u91cf\uff0c\u53d7\u76ca\u8996\u983b\u5316\u6f6e\u6d41\uff0c\u4e5f\u78ba\u5be6\u6436\u4f54\u4e86\u4e0d\u5c11Instagram\u7684\u7528\u6236\uff0c\u4f46\u76f8\u6bd4\u65bc\u641c\u7d22\u5ee3\u544a\u7684\u589e\u901f\u8868\u73fe\u4f3c\u4e4e\u6bd4\u4e0b\u53bb\u4e86\u3002\u500b\u4eba\u8a8d\u70ba\u589e\u901f\u653e\u7de9\u7684\u539f\u56e0\uff0c\u9664\u4e86\u540c\u884c\u7af6\u722d\u5916\uff0cCPM(\u5373\u6309view\u6578\u8cfa\u9322)\u4e0a\u6f32\u96e3\u4ee5\u6301\u7e8c\u3001\u5f8c\u75ab\u60c5\u671f\u7dda\u4e0b\u6d3b\u52d5\u6062\u5fa9\u7b49\uff0c\u90fd\u6709\u53ef\u80fd\u5c0dYouTube\u7684\u8b8a\u73fe\u7522\u751f\u5f71\u97ff\u3002 \u96f2\u696d\u52d9 \u8fd1\u5e74\u4f86\u4e9e\u99ac\u905c\u3001\u5fae\u8edf\u3001\u8c37\u54e5\u96f2\u8a08\u7b97\u4e09\u5de8\u982d\u5747\u5feb\u901f\u767c\u5c55\uff08\u4e0a\u4e00\u7bc7\u5fae\u8edf\u7684\u5206\u6790\u5927\u5bb6\u90fd\u898b\u5230\uff09\uff0c\u540c\u6642\u90fd\u6703\u7522\u751f\u9023\u5e36\u6548\u61c9\uff0c\u4f8b\u5982\u6676\u7247\uff08\u82f1\u5049\u9054\u3001AMD\u7b49\uff09\u3002Q4\u8c37\u54e5\u96f2\u670d\u52d9\u6536\u516555.4\u5104\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957744.6%\uff08\u8207\u4e0a\u4e00\u5b63\u5ea6\u540c\u6bd4\u589e\u901f45%\u57fa\u672c\u6301\u5e73\uff09\uff0c\u9ad8\u65bc\u5e02\u5834\u9810\u671f\u768454.71\u5104\u7f8e\u5143\u3002 Q4\u96f2\u670d\u52d9\u8667\u640d8.9\u5104\u7f8e\u5143\uff0c\u96d6\u7136\u9ad8\u65bc\u5e02\u5834\u9810\u671f\u7684\u8667\u640d8.21\u5104\u7f8e\u5143\uff0c\u4f46\u5e02\u5834\u5c0d\u6b64\u7684\u5bb9\u5fcd\u5ea6\u6bd4\u8f03\u9ad8\uff0c\u4e3b\u8981\u56e0\u70ba\u5ee3\u544a\u4e3b\u71df\u696d\u52d9\u7a69\u5b9a\uff0c\u96f2\u670d\u52d9\u589e\u901f\u5728\u9810\u671f\u5167\uff0c\u4e26\u4e14\u8667\u640d\u6c92\u6709\u8d85\u9810\u671f\u592a\u591a\u3002\u53e6\u5916\u5728\u96fb\u8a71\u6703\u8b70\u4e0a\uff0c\u7ba1\u7406\u5c64\u5c0d\u65bc\u96f2\u670d\u52d9\u7684\u589e\u9577\u4f9d\u820a\u5145\u6eff\u4fe1\u5fc3\u3002\u5927\u91cf\u5ba2\u6236\u9078\u64c7\u8c37\u6b4c\u96f2\u662f\u56e0\u70ba\u5176\u80fd\u5920\u5c07\u4f01\u696d\u548c\u5ba2\u6236\u7684\u751f\u614b\u806f\u7e6b\u5f97\u66f4\u70ba\u7dca\u5bc6\u3002\u4e00\u500b\u5f88\u597d\u7684\u4f8b\u5b50\u662fShopify\uff0c\u5728\u4e0a\u4e00\u500b\u201cBlack Friday\u201d\uff0cShopify\u5168\u7403\u4ea4\u6613\u984d63\u5104\u7f8e\u5143\uff0c\u670d\u52d94700\u5ba2\u6236\uff0c\u5168\u90e8\u5728\u8c37\u54e5\u96f2\u4e0a\u5b89\u5168\u4ea4\u6613\u3002 \u5728\u96f2\u696d\u52d9\u767c\u5c55\u4e0a\uff0cGoogle\u4e00\u76f4\u843d\u5f8c\u4e8e\u4e9e\u99ac\u905c\u548c\u5fae\u8edf\uff08\u6839\u64daSynergy\uff0c\u4e9e\u99ac\u905c\u5e02\u5360\u738733%\uff0c\u5fae\u8edf20%\uff0c\u8c37\u54e510%\uff09\uff0c\u6536\u5165\u898f\u6a21\u88ab\u6bd4\u4e0b\u53bb\uff0c\u4e14\u4e00\u76f4\u9084\u672a\u5be6\u73fe\u76c8\u5229\u3002 \u76f8\u6bd4\u4e8e\u5169\u500b\u5de8\u982d\u5927\u54e5\uff0c\u8c37\u6b4c\u96f2\u7684\u6838\u5fc3\u512a\u52e2\u5728\u65bc\u6a5f\u5668\u5b78\u7fd2\u3001\u7db2\u8def\u5b89\u5168\u4e0a\u7684\u6280\u8853\u90e8\u7f72\uff0c\u9664\u6b64\u4e4b\u5916\uff0c\u8c37\u54e5\u96f2\u9084\u53ef\u4ee5\u8207Google\u65d7\u4e0b\u5176\u4ed6\u4e92\u806f\u7db2\u7522\u54c1\u4e00\u8d77\u642d\u552e\uff0c\u9032\u800c\u63d0\u9ad8\u6536\u5165\u898f\u6a21\u3002 \u4f46\u5728AWS\u3001Azure\u6bcf\u5b63\u5ea6\u4e5f\u80fd\u5be6\u73fe40%-50%\u589e\u9577\u7684\u60c5\u6cc1\u4e0b\uff0c\u8c37\u54e5\u96f2\u7684\u8ffd\u8d95\u4e5f\u986f\u5f97\u8f03\u8271\u8f9b\u3002Q4 Google\u5c0d\u96f2\u696d\u52d9\u90e8\u9580\u9032\u884c\u4e86\u91cd\u7d44\uff0c\u6d89\u53ca\u5230\u4e0d\u5c11\u4e2d\u9ad8\u5c64\u7684\u4eba\u4e8b\u8abf\u6574\u3002\u800c\u5f9e\u7ba1\u7406\u5c64\u7684\u6230\u7565\u90e8\u7f72\u4e0a\u4f86\u770b\uff0c\u5c0d\u65bc\u96f2\u696d\u52d9\u7684\u6295\u5165\u672a\u4f86\u4e5f\u5c07\u7e7c\u7e8c\u52a0\u5927\u3002 \u5275\u65b0\u696d\u52d9 \u4f5c\u70ba\u4f54\u6bd4\u6700\u5c0f\u7684\u5275\u65b0\u696d\u52d9\uff0c\u4e00\u76f4\u88abGoogle\u8996\u70ba\u5c0d\u672a\u4f86\u524d\u7aef\u6280\u8853\u7684\u6295\u8cc7\uff0c\u4e26\u6c92\u6709\u4ec0\u9ebc\u696d\u7e3e\u8981\u6c42\u589e\u9577\u5927\u5e45\u653e\u7de9\uff0c\u672a\u4f86\u4ecd\u7136\u5b58\u5728\u4e0d\u78ba\u5b9a\u3002\u96fb\u8a71\u6703\u8b70\u4e2d\u7ba1\u7406\u5c64\u63d0\u5230\uff0c2021\u5e7410\u6708Google\u767c\u4f48\u4e86\u4e00\u6b3e\u540d\u70baPathways\u7684\u65b0AI\u67b6\u69cb\u3002\u4e00\u822c\u4f86\u8aaa\uff0cAI\u6a21\u578b\u662f\u8a13\u7df4\u65bc\u8655\u7406\u4e00\u4ef6\u5177\u9ad4\u7684\u4e8b\uff0c\u4f46\u662f\u7528Pathways\uff0c\u4e00\u500b\u7c21\u55ae\u7684\u6a21\u578b\u53ef\u4ee5\u88ab\u8a13\u7df4\u7528\u65bc\u6210\u5343\u4e0a\u842c\uff0c\u751a\u81f3\u767e\u842c\u7684\u4e8b\u4ef6\u3002\u7ba1\u7406\u5c64\u66f4\u5f37\u8abf\uff0c\u9019\u5c07\u5e6b\u52a9\u8c37\u54e5\u5728\u641c\u7d22\u54c1\u8cea\u65b9\u9762\u7e7c\u7e8c\u9818\u5148\uff0c\u4e26\u4e14\u63a8\u52d5\u641c\u7d22\u9818\u57df\u5916\u7684\u5275\u65b0\u3002 \u4f30\u503c \u7d93\u904e\u8fd1\u671f\u7684\u56de\u8abf\uff0c\u73fe\u6642Google\u7684\u9810\u671fPE\u5df2\u56de\u843d\u81f325.4\u500d\uff0c\u96d6\u7136\u9019\u5e7e\u5929\u5df2\u53cd\u5f48\uff0c\u4f46\u4ecd\u662f\u8655\u65bc\u81ea2020\u5e743\u6708\u4e4b\u5f8c\u6700\u4f4e\u7684\u6c34\u6e96\uff0c\u6709\u4e00\u5b9a\u7684\u503c\u535a\u7387\u3002\u4e0d\u904e\u6839\u64daQ3\u7e3e\u5f8c\u8d70\u52e2\uff0c\u7576\u65e5\u540c\u6a23\u5927\u534710%\uff0c\u4f46\u4e4b\u5f8c\u5e7e\u5929\u90fd\u6709pull back 3%\u5de6\u53f3\u4e4b\u5f8c\u518d\u4e0a\uff0c\u6240\u4ee5\u7121\u8ca8\u7684\u670b\u53cb\u7121\u9700\u4eca\u665a\u6025\u65bc\u8ffd\u8ca8\uff0c\u53ef\u591a\u7b49\u5e7e\u5929\u3002 DCF\u4f30\u503c \u4ee5\u50f9\u503c\u6295\u8cc7\u89d2\u5ea6\uff0c\u7d9c\u5408\u5e02\u5834\u5c0dGoogle 2022\u5e74\u7684\u589e\u9577\u9810\u6e2c\u5e73\u5747\u6578\u70ba17%\uff0c2023\u5e74\u70ba15%\uff0c\u6211\u5011\u63d0\u9ad8\u5b89\u5168\u908a\u969b2022\u5e74\u6539\u70ba15%\uff0c2023\u5e74\u70ba10%\uff0c\u4e4b\u5f8c\u90fd\u662f10%\u7684\u589e\u9577\u3002WACC\u5df2\u8003\u616e\u4e86\u52a0\u606f\u5f71\u97ff\uff0c\u5c0d\u5b83\u5be6\u969b\u5f71\u97ff\u5176\u5be6\u90fd\u4e0d\u5927\uff0c\u56e0\u70ba\u8ca0\u50b5\u4f4e\uff0c\u73fe\u91d1\u591a\uff0c\u6700\u5f8c\u8a08\u51fa\u5408\u7406\u80a1\u50f9\u662f$3514\uff0c\u5927\u5bb6\u4e0d\u59a8\u53ef\u53c3\u8003\u4e0b\u3002 \u4ee5\u4e0a\u5167\u5bb9\u4e0d\u69cb\u6210\u6295\u8cc7\u8cb7\u8ce3\u5efa\u8b70\u3002"}