{"version":"1.0","provider_name":"Fortune Insight","provider_url":"https:\/\/prime.fortuneinsight.com\/web","author_name":"\u7a4dGod","author_url":"https:\/\/prime.fortuneinsight.com\/web\/posts\/author\/jakgod","title":"NFLX Q4 \u71df\u696d\u5229\u6f64\u7387\uff08OPM) \u5927\u8dcc\u81f38% \u4e00\u5b9a\u662f\u5229\u6de1\u6307\u6a19\u55ce\uff1f - Fortune Insight","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\"><a href=\"https:\/\/prime.fortuneinsight.com\/web\/posts\/624666\">NFLX Q4 \u71df\u696d\u5229\u6f64\u7387\uff08OPM) \u5927\u8dcc\u81f38% \u4e00\u5b9a\u662f\u5229\u6de1\u6307\u6a19\u55ce\uff1f<\/a><\/blockquote>\n<script type='text\/javascript'>\n<!--\/\/--><![CDATA[\/\/><!--\n\t\t!function(c,d){\"use strict\";var e=!1,n=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},!c.wp.receiveEmbedMessage)if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var r,a,i,s=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=0;o<n.length;o++)n[o].style.display=\"none\";for(o=0;o<s.length;o++)if(r=s[o],e.source===r.contentWindow){if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;r.height=i}if(\"link\"===t.message)if(a=d.createElement(\"a\"),i=d.createElement(\"a\"),a.href=r.getAttribute(\"src\"),i.href=t.value,i.host===a.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(!n){n=!0;for(var e,t,r=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),s=0;s<i.length;s++){if(!(e=i[s]).getAttribute(\"data-secret\"))t=Math.random().toString(36).substr(2,10),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t);if(r||a)(t=e.cloneNode(!0)).removeAttribute(\"security\"),e.parentNode.replaceChild(t,e)}}}}(window,document);\n\/\/--><!]]>\n<\/script><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/prime.fortuneinsight.com\/web\/posts\/624666\/embed\" width=\"600\" height=\"338\" title=\"&#8220;NFLX Q4 \u71df\u696d\u5229\u6f64\u7387\uff08OPM) \u5927\u8dcc\u81f38% \u4e00\u5b9a\u662f\u5229\u6de1\u6307\u6a19\u55ce\uff1f&#8221; &#8212; Fortune Insight\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe>","thumbnail_url":"https:\/\/prime.fortuneinsight.com\/web\/wp-content\/uploads\/2021\/02\/FI_Prime_FB_Share_cover-500x263.jpg","thumbnail_width":500,"thumbnail_height":263,"description":"\u5927\u5bb6\u90fd\u77e5\u9053NFLX \u5927\u8dcc\u4fc2\u56e0\u70ba\u9810\u671fQ1 \u4ed8\u8cbb\u6703\u54e1\u91cf\u589e\u9577\u5927\u5e45\u4f4e\u65bc\u9810\u671f\uff0c\u5481\u6211\u90fd\u5514\u518d\u9577\u6c23focus \u4fc2\u5462\u9ede\uff0c\u8b1b\u4e0b\u7b2c\u6a23\u5927\u5bb6\u6709\u53ef\u80fd\u672a\u5fc5\u77e5\u7684\u4e8b\uff0c\u5c31\u4fc2\u55ae\u7747\u4f62\u7684\u71df\u696d\u5229\u6f64\u7387\u5927\u8dcc\u5462\u500b\u6307\u6a19\u4fc2\u54aa\u4e00\u5b9a\u5229\u6de1\uff1f \u6b63\u5e38\u9ece\u8b1b\u5462\u500bratio \u8d8a\u9ad8\u7576\u7136\u5c31\u8d8a\u597d\uff0c\u4f46\u5957\u843d\u4eca\u6b21NFLX \u4e0a\u5176\u5be6\u60c5\u6709\u53ef\u539f\u7684\u3002 \u9996\u5148\u6211\u5730\u8981\u77e5\u9053\u9ede\u6a23\u8a08OPM? \u71df\u6536 &#8211; \u4e3b\u71df\u696d\u6210\u672c &#8211; Marketing cost &#8211; \u7814\u767c\u8cbb\u7528 &#8211; \u7ba1\u7406\u8cbb\u7528 = \u71df\u696d\u5229\u6f64 (operating income)\u3002 \u800c\u4e3b\u71df\u696d\u6210\u672c\u4e2d\u7684\u300c\u6d41\u52d5\u5a92\u9ad4\u5167\u5bb9\u8cc7\u7522(Streaming content assets)\u7684\u6524\u92b7(Amortisation)\u300d \u4fc2\u4f54\u5927\u90e8\u4efd\u800c\u5176\u9918\u90e8\u5206\u5247\u5305\u62ec\u4eba\u5de5\u8cbb\u3001\u7248\u6b0a\u3001\u5176\u4ed6\u96dc\u8cbb\u7b49\u3002\u6240\u4ee5NFLX\u7684OPM\u591a\u6216\u5c11\u7d55\u5c0d\u53d6\u6c7a\u65bc\u6d41\u52d5\u5a92\u9ad4\u5167\u5bb9\u8cc7\u7522\u7684\u6524\u92b7\u3002 \u5481Streaming content asset amortisation \u53c8\u4fc2\u54a9\u9ece\u5462\uff1fNETFLIX\u662f\u4e00\u9593\u5a92\u9ad4\u516c\u53f8\uff0c\u4e0d\u6d89\u53ca\u4efb\u4f55\u5177\u9ad4\u5be6\u7269\uff0c\u53ea\u9700\u8981\u505a\u7684\u662f\u6578\u5b57\u5167\u5bb9(digital content)\u5206\u767c\uff0c\u800c\u5167\u5bb9\u6d89\u53ca\u88fd\u4f5c\u7684\u9577\u77ed\u671f\u5408\u7d04(\u4e0d\u540c\u5167\u5ba2\u6709\u4e0d\u540c\u88fd\u4f5c\u9031\u671f)\uff0c\u52a0\u4e0a\u76f4\u63a5\u8cb7\u5167\u5bb9\u7248\u6b0a\u6642\u7c3d\u7d04\u9577\u77ed\u4e0d\u4e00\u81f4\uff0c\u56e0\u6b64\u6bcf\u6708\u652f\u51fa\u90fd\u6703\u4e0d\u540c\u3002\u800cNFLX\u6703\u628a\u5167\u5bb9\u7684\u88fd\u4f5c\u6210\u672c\u7576\u4f5c\u8cc7\u7522\uff0c\u4e00\u6b21\u6027\u6ce8\u5165Balance sheet (\u7576\u4f5ccontent asset)\uff0c\u7136\u5f8c\u518d\u6309\u6642\u9593\u9577\u77ed\u53bb\u6524\u92b7(amortisation)\u8a72\u5167\u5bb9\u8cc7\u7522\uff0c\u6524\u92b7\u7684\u91d1\u984d\u6703\u7d0d\u5165\u70ba\u525b\u624d\u63d0\u5230\u7684\u4e3b\u71df\u696d\u6210\u672c\u4e2d(income statement)\uff0c\u800c\u7576\u5e74\u7684\u5167\u5bb9\u88fd\u4f5c\u652f\u51fa\u5247\u6703\u7b97\u5165cash flow statement \u4f86\u8a08\u7b97\u7576\u5e74\u73fe\u91d1\u6d41\u8868\u73fe\u3002 \u7c21\u55ae\u4f86\u8aaa\uff0c\u5167\u5bb9\u672a\u4e0a\u7dda\u4e4b\u524d\uff0c\u8a72\u88fd\u4f5c\u652f\u51fa\u4e0d\u6703\u8a08\u5165\u7576\u5e74\u5229\u6f64\uff0c\u800c\u53ea\u662f\u7576\u4f5c\u5167\u5bb9\u8cc7\u7522; \u7576\u5167\u5bb9\u4e0a\u7dda\u5f8c\uff0c\u8a72\u90e8\u5206\u5167\u5bb9\u8cc7\u7522\u5c07\u5728\u672a\u4f86N\u5e74\u5167\u6524\u92b7\uff0c\u800cN\u5e74\u7684\u9577\u77ed\u5c31\u7531\u516c\u53f8\u6c7a\u5b9a\uff0c(\u6839\u64da\u516c\u53f8\u63a1\u7528\u7684\u6703\u8a08\u6e96\u5247\uff0c\u6524\u92b7\u671f\u9650\u662f\u8a08\u7b97\u81f3\u7248\u6b0a\u5230\u671f\u65e5\u6216\u81ea\u5bb6\u539f\u5275\u5167\u5bb9\u630910\u5e74\u8a08\u7b97) \u71df\u696d\u5229\u6f64\u8207\u71df\u696d\u73fe\u91d1\u6d41\u7684\u95dc\u4fc2 \u71df\u696d\u5229\u6f64\u8207\u71df\u696d\u73fe\u91d1\u6d41\u7684\u95dc\u4fc2\u5c0dNETFLIX\u5c31\u597d\u4f3c\u6416\u6416\u677f\u4e00\u6a23 : (i) \u5982\u679c\u76ee\u524d\u6524\u92b7\u5c0f\u3001\u73fe\u91d1\u652f\u51fa\u5927\uff0c\u71df\u696d\u76c8\u5229\u5c31\u6703\u4e0a\u5347\u4f46\u6709\u8ca0\u71df\u696d\u73fe\u91d1\u6d41; (ii) \u5982\u679cNetflix \u589e\u52a0\u5167\u5bb9\u88fd\u4f5c\uff0c\u5c31\u6703\u6709\u6524\u92b7\u5927\u3001\u73fe\u91d1\u652f\u51fa\u5c0f\u7684\u60c5\u6cc1\u767c\u751f\uff0c\u4fbf\u6703\u51fa\u73fe\u6b63\u71df\u696d\u73fe\u91d1\u6d41\u4f46\u662f\u71df\u696d\u5229\u6f64\u4e0b\u964d\u3002 \u800c\u4eca\u6b21\u5167\u5bb9\u88fd\u4f5c\u7684\u652f\u51fa\u4e0a\u5347\u5c0e\u81f4\u71df\u696d\u5229\u6f64\u7387\u4e0b\u964d\uff0c\u5176\u5be6\u610f\u5473\u8457NFLX\u6b63\u5728\u9010\u6b65\u6062\u5fa9\u548c\u52a0\u5927\u5168\u7403\u5316\u7684\u5167\u5bb9\u6295\u5165\u30022021\u5e74\uff0cNFLX \u7684\u5167\u5bb9\u4ed8\u51fa\u7684\u6210\u672c\u5927\u7d04\u5728170\u5104\u7f8e\u5143\u5de6\u53f3\u3002\u6bd4\u8d77\u540c\u696d\u5176\u4ed6\u7af6\u722d\u5c0d\u624b\uff0cHBO\u548c\u8fea\u58eb\u5c3c\u5728\u540c\u671f\u7684\u6295\u5165\u5747\u4e0d\u8db330\u5104\u7f8e\u5143\uff0cNFLX\u662f\u5b83\u5011\u7684\u8fd1\u516d\u500d\u3002 \u7576\u7136\uff0c\u5e02\u5834\u8a55\u4f30NFLX\u7684\u5167\u5bb9\u6295\u5165\u662f\u5426\u5408\u7406\uff0c\u66f4\u591a\u6703\u53c3\u8003\u5168\u5e74\u7684\u71df\u696d\u5229\u6f64\u7387\uff0c\u4e00\u822c\u800c\u8a00\uff0c\u7576\u5168\u5e74\u71df\u696d\u5229\u6f64\u7387\u4fdd\u6301\u572820%\u4ee5\u4e0a\uff0c\u5481NFLX\u7684\u7d93\u71df\u72c0\u6cc1\u5c31\u7121\u9700\u64d4\u5fc3\u3002 NFLX\u9810\u8a082022Q1\u71df\u696d\u5229\u6f64\u7387\u70ba23%\uff0c\u5168\u5e74\u5247\u70ba19%-20%\u3002\u9019\u500b\u6a19\u6e96\u4ee3\u8868NFLX\u7684\u6295\u5165\u7522\u51fa\u6bd4\u662f\u8db3\u5920\u5065\u5eb7\u7684\uff0c\u800c\u5176\u5b83\u6d41\u5a92\u9ad4\uff0c\u4f8b\u5982\u8fea\u58eb\u5c3c\uff0c\u5728\u66ab\u6642\u7121\u6cd5\u50cfNFLX\u4e00\u6a23\u5927\u624b\u7b46\u71d2\u9322\u7684\u60c5\u6cc1\u4e0b\uff0c\u5f88\u96e3\u505a\u5230\u76c8\u8667\u5e73\u8861\u3002\u9019\u662fNFLX\u7684\u9577\u671f\u512a\u52e2\u3002 \u4ee5\u4e0a\u5167\u5bb9\u4e0d\u69cb\u6210\u6295\u8cc7\u8cb7\u8ce3\u5efa\u8b70\u3002"}