{"version":"1.0","provider_name":"Fortune Insight","provider_url":"https:\/\/prime.fortuneinsight.com\/web","author_name":"\u7a4dGod","author_url":"https:\/\/prime.fortuneinsight.com\/web\/posts\/author\/jakgod","title":"\u6578\u4f4d\u5ee3\u544a\u754c\u96b1\u5f62\u65b0\u661fDigital Turbine (APPS) - Fortune Insight","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\"><a href=\"https:\/\/prime.fortuneinsight.com\/web\/posts\/581125\">\u6578\u4f4d\u5ee3\u544a\u754c\u96b1\u5f62\u65b0\u661fDigital Turbine (APPS)<\/a><\/blockquote>\n<script type='text\/javascript'>\n<!--\/\/--><![CDATA[\/\/><!--\n\t\t!function(c,d){\"use strict\";var e=!1,n=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},!c.wp.receiveEmbedMessage)if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var r,a,i,s=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=0;o<n.length;o++)n[o].style.display=\"none\";for(o=0;o<s.length;o++)if(r=s[o],e.source===r.contentWindow){if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;r.height=i}if(\"link\"===t.message)if(a=d.createElement(\"a\"),i=d.createElement(\"a\"),a.href=r.getAttribute(\"src\"),i.href=t.value,i.host===a.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(!n){n=!0;for(var e,t,r=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),s=0;s<i.length;s++){if(!(e=i[s]).getAttribute(\"data-secret\"))t=Math.random().toString(36).substr(2,10),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t);if(r||a)(t=e.cloneNode(!0)).removeAttribute(\"security\"),e.parentNode.replaceChild(t,e)}}}}(window,document);\n\/\/--><!]]>\n<\/script><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/prime.fortuneinsight.com\/web\/posts\/581125\/embed\" width=\"600\" height=\"338\" title=\"&#8220;\u6578\u4f4d\u5ee3\u544a\u754c\u96b1\u5f62\u65b0\u661fDigital Turbine (APPS)&#8221; &#8212; Fortune Insight\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe>","thumbnail_url":"https:\/\/prime.fortuneinsight.com\/web\/wp-content\/uploads\/2021\/02\/FI_Prime_FB_Share_cover-500x263.jpg","thumbnail_width":500,"thumbnail_height":263,"description":"\u5982\u679c\u8b1b\u5230\u6578\u4f4d\u5ee3\u544a\u5e02\u5834\u4e0a\uff0c\u5927\u5bb6\u6700\u719f\u6089\u7684\u5c31\u662fFacebook\u548cGoogle\u5169\u5927\u6beb\u7121\u61f8\u5ff5\u7684\u9f8d\u982d\uff0c\u5176\u5be6\u9084\u6709\u4e00\u4e9b\u6b63\u5728\u9ad8\u901f\u6210\u9577\u7684\u96b1\u5f62\u51a0\u8ecd\u7684\u6578\u4f4d\u5ee3\u544a\u516c\u53f8\uff0c\u4eca\u7bc7\u7684\u4e3b\u89d2Digital Turbine (APPS)\u5c31\u662f\u5176\u4e2d\u4e4b\u4e00\uff0cAPPS\u4e26\u4e0d\u662f\u5e74\u8f15\u521d\u5275\u516c\u53f8\uff0c\u4e0a\u5e02\u5df2\u7d93\u670915\u5e74\u30022015\u5e74\u4e4b\u524d\u80a1\u50f9\u4e00\u76f4\u90fd\u7121\u4ec0\u9ebc\u7a81\u51fa\u8868\u73fe\uff0c\u76f4\u52302015\u73fe\u4efbCEO\u4e0a\u4efb\uff0c\u958b\u59cb\u8ddf\u7f8e\u570b\u5927\u96fb\u4fe1\u5546\u5408\u4f5c\uff0c\u8cfaApp\u958b\u767c\u5546\u5728\u65b0\u624b\u6a5f\u7684\u4e0a\u67b6\u8cbb\uff0c\u71df\u696d\u984d\u624d\u5927\u5e45\u6210\u9577\u3002 \u5546\u696d\u6a21\u5f0f APPS\u7684\u5546\u696d\u6a21\u5f0f\u662f\u900f\u904e\u8a31\u591a\u5408\u4f5c\u5925\u4f34\u5305\u542b\u96fb\u4fe1\u5546\u50cf\u662fVerizon\u548cAT&amp;T\u3001\u5370\u5ea6\u7684Jio\u4ee5\u53ca\u8a2d\u5099\u88fd\u9020\u5546\uff08\u4e09\u661f\u3001\u5c0f\u7c73\uff09\u7c3d\u7368\u5bb6\u5354\u8b70\uff0c\u8b93\u9019\u4e9b\u5ee0\u5546\u51fa\u5ee0\u7684Android\u624b\u6a5f\u9810\u88ddDigital Turbine\u7684\u8edf\u9ad4\uff0c\u50cf\u662fFB\u3001Uber\u3001Booking.com \u7b49app\u90fd\u6703\u4ed8\u8cbb\u8ddfDigital Turbine\u5408\u4f5c\uff0c\u8b93\u4ed6\u5011\u51fa\u73fe\u5728\u624b\u6a5f\u9810\u8f09\u7684\u7d44\u5408\u6216\u63a8\u85a6\u9078\u9805\u4e2d\uff0cAndroid\u7528\u6236\u4e0d\u7528\u9032\u53bbGoogle Play\u61c9\u7528\u5546\u5e97\u5c31\u80fd\u76f4\u63a5\u5b89\u88ddapp\u3002 \u76ee\u524dDigital Turbine\u5df2\u7d93\u88dd\u5728\u5168\u740323\u570b6\u5104\u53f0\u88dd\u7f6e\u4e2d\uff0c\u6bcf\u500b\u6708\u89f8\u53ca\u6578\u9ad8\u905415\u5104\u3002\u96fb\u4fe1\u5546\u548c\u8a2d\u5099\u5546\u4e0d\u7528\u505a\u4ec0\u9ebc\u4e8b\u5c31\u80fd\u7372\u5f97\u5ee3\u544a\u5546\u5728Digital Turbine\u4e0b\u5ee3\u544a\u7684\u5206\u6f64\uff0c\u800cApp\u958b\u767c\u8005\u80fd\u900f\u904eDT\u63a5\u89f8\u5230\u9f90\u5927\u7528\u6236\uff0c\u82e5\u5728Google Play\u4e0b\u5ee3\u544a\u5247\u6703\u9762\u5c0d\u6578\u4ee5\u842c\u8a08\u7684\u7af6\u722d\u8005\uff0c\u5c0d\u6295\u653e\u7684ROI\u4f86\u8aaa\u76f8\u5c0d\u8f03\u9ad8\u3002 \u7136\u5f8c\u57fa\u65bc\u4f60\u5df2\u4e0b\u8f09\u7684APP\u548c\u904a\u6232\u7d66\u4e88\u63a8\u85a6\uff0c\u7e2e\u77ed\u4e0b\u8f09APP\u7684\u8def\u5f91\u964d\u4f4e\u7528\u6236\u8f49\u63db\u7684\u6469\u64e6\uff0c\u4f7f\u7528\u9019\u500b\u5e73\u53f0\u80fd\u5920\u63d0\u5347APP\u4e0b\u8f09\u7684\u8f49\u63db\u7387\uff0c\u8b93\u7528\u6236\u80fd\u4e00\u9375\u4e0b\u8f09\u9810\u88dd\u597d\u9069\u5408\u7528\u6236\u7684app\u3002\u9664\u6b64\u4e4b\u5916\uff0cDT\u6301\u7e8c\u7684\u6536\u8cfc\u4f86\u591a\u89d2\u5316\u81ea\u5df1\u7684\u71df\u6536\u4f86\u6e90\uff0c\u512a\u52e2\u662f\u5782\u76f4\u4e00\u7ad9\u5f0f\u6574\u5408\uff0c\u8b93\u5ba2\u6236\u80fd\u5920\u900f\u904e\u9019\u500b\u5e73\u53f0\u5b8c\u6210\u79fb\u52d5\u7aef\u7684\u5a92\u9ad4\u8cfc\u8cb7\uff0c\u80fd\u4ea4\u53c9\u92b7\u552e\u4e0d\u540c\u7684\u89e3\u6c7a\u65b9\u6848\u3002 APPS\u8fd1\u5e74\u5728\u6536\u5165\u4f86\u6e90\u548c\u672a\u4f86\u589e\u9577\u4f86\u6e90\u65b9\u9762\u7d93\u6b77\u4e86\u91cd\u5927\u8f49\u8b8a\uff0c\u4e0a\u5716\u53ef\u4ee5\u770b\u5230\u5230\u5f88\u591a\u91cd\u8981\u8cc7\u8a0a\u3002 \u50b3\u7d71\u696d\u52d9\u5305\u62ec\u6839\u64da\u4eba\u53e3\u7d71\u8a08\u548c\u5176\u4ed6\u8cc7\u6599\u5728\u7279\u5b9a\u624b\u6a5f\u4e0a\u9810\u88dd\u61c9\u7528\u7a0b\u5f0f(\u4e3b\u8981\u7528\u65bcAndroid\u8a2d\u5099)\u3002\u8a72\u8edf\u9ad4\u9084\u53ef\u4ee5\u5f9e\u4f7f\u7528\u8005\u90a3\u88e1\u7372\u53d6\u8cc7\u8a0a\uff0c\u7136\u5f8c\u6839\u64da\u4f7f\u7528\u8005\u7684\u8208\u8da3\u9810\u88dd\u67d0\u4e9b\u61c9\u7528\u7a0b\u5f0f\u3002\u660e\u986f\u5730\u9019\u662f\u6709\u5229\u53ef\u5716\u7684\uff0c\u56e0\u70ba\u61c9\u7528\u7a0b\u5f0f\u5c07\u70ba\u9019\u9805\u670d\u52d9\u652f\u4ed8\u5f88\u9ad8\u7684\u50f9\u683c\uff0c\u4f46\u4e0a\u9650\u662f\u6709\u9650\u7684\u3002\u9019\u4e9b\u52d5\u614b\u5b89\u88dd\u4ecd\u5728\u589e\u9577\uff0c\u4f46\u5728\u6536\u5165\u4e2d\u6240\u5360\u6bd4\u4f8b\u8d8a\u4f86\u8d8a\u5c0f\uff0c\u4e0d\u8db330%\u3002 \u85cd\u8272\u7684\u90e8\u5206\u662f\u516c\u53f8\u53ef\u4ee5\u5be6\u73fe\u5176\u6f5b\u529b\u7684\u5730\u65b9\uff0cAPPS\u4e00\u76f4\u5728\u760b\u72c2\u6536\u8cfc\uff0c\u4e26\u8fc5\u901f\u53d6\u5f97\u4e86\u6210\u679c\u3002 APPS \u4eca\u5e74\u6536\u8cfcAppreciate, Fyber, Adcolony\uff0c\u90fd\u662f\u540c\u884c\u696d\u5167\u7684\u91cd\u8981\u89d2\u8272\u4f86\u3002 Appreciate\u7684Single tap\u6280\u8853\u5df2\u7372\u5f97\u5c08\u5229\uff0c\u5177\u6709\u5de8\u5927\u7684\u6536\u76ca\u6f5b\u529b\u3002\u9019\u9805\u6280\u8853\u5141\u8a31\u7528\u6236\u7121\u9700\u7d93\u904e\u4f7f\u7528\u5546\u5e97\u7684\u6240\u6709\u984d\u5916\u6b65\u9a5f\u5c31\u53ef\u4ee5\u4e0b\u8f09\u61c9\u7528\u7a0b\u5f0f\u3002\u5c0d\u65bc\u61c9\u7528\u958b\u767c\u8005\u4f86\u8aaa\uff0c\u9019\u662f\u5c07\u4ed6\u5011\u7684\u61c9\u7528\u5e36\u5230\u76e1\u53ef\u80fd\u591a\u7684\u8a2d\u5099\u4e0a\u7684\u4e00\u500b\u5de8\u5927\u5340\u5225\u3002\u64daDigital Turbine\u9996\u5e2d\u57f7\u884c\u5b98Bill Stone\u900f\u9732\uff0c\u4e09\u661f\u5c07\u5728\u5168\u7403\u63a8\u51faSingleTap\u3002SingleTap\u57282022\u8ca1\u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684\u92b7\u552e\u984d\u7d04\u70ba2400\u842c\u7f8e\u5143\uff0c\u800c2021\u8ca1\u5e74\u540c\u671f\u7684\u92b7\u552e\u984d\u4e0d\u5230250\u842c\u7f8e\u5143\u3002\u57282022\u8ca1\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0c\u8a2d\u5099\u5a92\u9ad4(ODM)\u6574\u9ad4\u540c\u6bd4\u589e\u9577104%\uff0c\u8d85\u904e1.2\u5104\u7f8e\u5143\u3002SingleTap\u7684\u529f\u80fd\u53ef\u80fd\u4ee4Google\u7522\u751f\u6575\u610f\uff0c\u56e0\u70ba\u5b83\u7e5e\u904e\u4e86\u7a40\u6b4cPlay Store\u3002 \u96a8\u8457\u5c0dFyber\u7684\u6536\u8cfc\uff0c\u5728App Media &#8211; Fyber (IAM-F)\u90e8\u9580\u6210\u7acb\u3002IAM-F\u70ba\u624b\u6a5f\u61c9\u7528\u958b\u767c\u5546\u63d0\u4f9b\u4e86\u4e00\u500b\u901a\u904e\u5ee3\u544a\u690d\u5165\u5275\u6536\u7684\u5e73\u81fa\u3002\u9019\u90e8\u5206\u696d\u52d9\u5728\u7b2c\u4e00\u5b63\u5ea6\u8ca2\u737b\u4e86\u8fd15000\u842c\u7f8e\u5143\u3002 \u96a8\u8457AdColony\u7684\u6536\u8cfc\uff0cApp Media\u4e0b\u7684\u7d30\u5206\u5e02\u5834AdColony (IAM-A)\u8a95\u751f\u4e86\u3002IAM-A\u63d0\u4f9b\u3001\u63d2\u5165\u548c\u8ddf\u8e64\u61c9\u7528\u7a0b\u5f0f\u4e2d\u7684\u5ee3\u544a\u3002\u9019\u90e8\u5206\u696d\u52d9\u5728\u7b2c\u4e00\u5b63\u5ea6\u5275\u9020\u4e864500\u842c\u7f8e\u5143\u7684\u6536\u5165\u3002\u5f9e\u9019\u4e9b\u65b0\u7684\u7d30\u5206\u9818\u57df\uff0c\u516c\u53f8\u73fe\u5728\u5f9e\u696d\u52d9\u7684\u4f9b\u61c9\u548c\u9700\u6c42\u5169\u65b9\u9762\u7372\u5f97\u6536\u5165\u3002 \u6700\u8fd1\u7684\u696d\u7e3e\u90fd\u6709\u4eae\u9ede\uff0c\u65bc8\u67089\u65e5\u767c\u4f482022\u8ca1\u5e74Q1\u8ca1\u5831 (\u622a\u81f32021\u5e746\u670830\u65e5)\u3002 \u71df\u6536\u6709\u986f\u8457\u5927\u5e45\u589e\u9577\uff0c\u71df\u696d\u6536\u51652.13\u5104\u7f8e\u5143\uff0c\u540c\u6bd4260%\u3002 \u66f4\u91cd\u8981\u7684\u662f\u672c\u5b63\u5ea6\u7684\u81ea\u7531\u73fe\u91d1\u6d41(FCF)\u7e7c\u7e8c\u662f\u6b63\u65781429\u4e07\u7f8e\u5143\u4e14\u540c\u671f\u589e\u52a0\u8d85\u904e3\u500d\u3002\u5206\u6790\u5e2b\u9810\u8a08\u4eca\u5e74\u5168\u5e74\u71df\u6536\u70ba11.9\u5104\u7f8e\u5143\uff0c\u660e\u5e74\u70ba15.7\u5104\u7f8e\u5143\u3002\u5047\u8a2dAPPS\u660e\u5e74\u80fd\u7372\u5f978%\u7684\u81ea\u7531\u73fe\u91d1\u6d41\u6536\u5165\uff0c\u9019\u4ee3\u88682022\u5e74\u5b83\u53ef\u4ee5\u7522\u751f1.25\u5104\u7f8e\u5143\u7684\u81ea\u7531\u73fe\u91d1\u6d41\u3002 \u4f30\u503c \u5982\u679c\u4ee5Google\u53caFB\u4f5c\u4f30\u503c\u6bd4\u8f03\uff0cAPPS\u7684NTM PE\u662f\u6700\u9ad8 (35.7x, 29.0x, 26.3x)\uff0c\u800cNTM PS\u662f\u6700\u4f4e (4.5x, 7.0x, 8.3x)\uff0c\u8003\u616e\u5230APPS\u73fe\u6642\u696d\u7e3e\u6578\u64da\u57fa\u6578\u4f4e\uff0c\u589e\u9577\u901f\u5ea6\u6703\u8f03\u9f8d\u982d\u9ad8\uff0c\u7528PS\u4f5c\u4f30\u503c\u6703\u8f03\u9069\u5408\uff0c4.5\u500d\u7684PS\u503c\u63db\u4f86\u71df\u6536\u589e\u9577260%\u4e0d\u7b97\u8cb4\u7684\uff0c\u53cd\u800c\u4f30\u503c\u63d0\u5347\u7684\u7a7a\u9593\u4ecd\u597d\u5927\u3002 \u5982\u679c\u76f4\u63a5\u7c21\u55ae\u7528FCF\u4f5c\u4f30\u503c\uff0c\u4ee51%\u7684FCF\u6536\u76ca\u7387(1.25\u842c\u5143)\u8a08\u7b97\uff0c\u5e02\u503c\u61c9\u70ba125\u5104\uff0c\u73fe\u6642\u5e02\u503c\u4e0d\u8db360\u5104\u30021%\u53bb\u8a08\u5df2\u7d93\u7b97\u4fdd\u5b88\uff0c\u9810\u671f\u516c\u53f8\u7684\u6536\u8cfc\u5c07\u6703\u5728\u660e\u5e74\u5145\u5206\u767c\u63ee\u4f5c\u7528\uff0c\u5be6\u969b\u7684FCF\u5229\u6f64\u7387\u53ef\u80fd\u6703\u5927\u5e45\u4e0a\u5347\u3002 \u6280\u8853\u5206\u6790 8\u670831\u65e5\u53ca9\u67083\u65e5\u5206\u5225\u90fd\u6709\u5927\u967d\u71ed\uff0c9\u67083\u65e5\u662f\u56e0\u70ba\u5165\u6307\u6578S&amp;P Midcap 400\uff0c\u6307\u6578\u57fa\u91d1\u8cb7\u5165\u7684\u3002\u53ef\u4ee5\u7559\u610f\u6700\u8fd1\u7684\u652f\u624b\u6301\u4f4d\u662f$60\u5de6\u53f3\uff0c\u4e4b\u5f8c\u5c31\u662f$56, \u90fd\u80fd\u8996\u4f5c\u4e00\u500b\u4e0d\u932f\u7684\u8cb7\u5165\u9ede\u53ca\u6b62\u8755\u4f4d\u3002 \u4ee5\u4e0a\u5167\u5bb9\u4e0d\u69cb\u6210\u6295\u8cc7\u8cb7\u8ce3\u5efa\u8b70\u3002"}