{"version":"1.0","provider_name":"Fortune Insight","provider_url":"https:\/\/prime.fortuneinsight.com\/web","author_name":"\u53e4\u7d00\u9054\u535a\u58eb","author_url":"https:\/\/prime.fortuneinsight.com\/web\/posts\/author\/ecfred","title":"\u5171\u4eab\u50f9\u503c \u5546\u793e\u5171\u8d0f\uff08\u4e8c\uff09 - Fortune Insight","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\"><a href=\"https:\/\/prime.fortuneinsight.com\/web\/posts\/516003\">\u5171\u4eab\u50f9\u503c \u5546\u793e\u5171\u8d0f\uff08\u4e8c\uff09<\/a><\/blockquote>\n<script type='text\/javascript'>\n<!--\/\/--><![CDATA[\/\/><!--\n\t\t!function(c,d){\"use strict\";var e=!1,n=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},!c.wp.receiveEmbedMessage)if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var r,a,i,s=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=0;o<n.length;o++)n[o].style.display=\"none\";for(o=0;o<s.length;o++)if(r=s[o],e.source===r.contentWindow){if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;r.height=i}if(\"link\"===t.message)if(a=d.createElement(\"a\"),i=d.createElement(\"a\"),a.href=r.getAttribute(\"src\"),i.href=t.value,i.host===a.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(!n){n=!0;for(var e,t,r=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),s=0;s<i.length;s++){if(!(e=i[s]).getAttribute(\"data-secret\"))t=Math.random().toString(36).substr(2,10),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t);if(r||a)(t=e.cloneNode(!0)).removeAttribute(\"security\"),e.parentNode.replaceChild(t,e)}}}}(window,document);\n\/\/--><!]]>\n<\/script><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/prime.fortuneinsight.com\/web\/posts\/516003\/embed\" width=\"600\" height=\"338\" title=\"&#8220;\u5171\u4eab\u50f9\u503c \u5546\u793e\u5171\u8d0f\uff08\u4e8c\uff09&#8221; &#8212; Fortune Insight\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe>","thumbnail_url":"https:\/\/prime.fortuneinsight.com\/web\/wp-content\/uploads\/2021\/03\/2021-0319.png","thumbnail_width":720,"thumbnail_height":405,"description":"\u4f5b\u5229\u6c11\u7684\u4e3b\u5f35\u662f\u4e00\u500b\u5341\u5206\u5408\u4e4e\u7d93\u6fdf\u5b78\u89c0\u9ede\u7684\u7406\u8ad6\uff08\u7576\u7136\uff01\uff09\u3002 &nbsp; \u65e2\u7136\u4f01\u696d\u7684\u5229\u6f64\u5c6c\u65bc\u80a1\u6771\uff0f\u6295\u8cc7\u8005\uff0c\u5982\u4f55\u904b\u7528\u9019\u4e9b\u9322\u7684\u6c7a\u5b9a\u5c31\u61c9\u8a72\u4ea4\u56de\u6295\u8cc7\u8005\u624b\u4e2d\u3002 \u9019\u727d\u6d89\u7d93\u6fdf\u5b78\u4e2d\u7684\u300c\u4ee3\u7406\u4eba\u300d\u554f\u984c\uff08principal-agent problem\uff09\uff1a\u7531\u65bc\u516c\u53f8\u7ba1\u7406\u4eba\u8207\u6295\u8cc7\u8005\u7684\u5229\u76ca\u53ef\u80fd\u4e0d\u4e00\u81f4\uff0c\u7ba1\u7406\u4eba\u7684\u6c7a\u5b9a\u4e26\u4e0d\u4e00\u5b9a\u662f\u6295\u8cc7\u8005\u6240\u9858\u610f\u898b\u5230\u7684\uff0c\u6240\u4ee5\u624d\u6703\u6709\u4e0a\u8ff0\u300c\u6177\u4ed6\u4eba\u4e4b\u6168\u300d\u7684\u8a55\u8ad6\u3002 &nbsp; 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\u9019\u7a2e\u300c\u4f01\u696d\u5c0d\u793e\u6703\u798f\u7949\u8ca0\u6709\u8cac\u4efb\u300d\u7684\u60f3\u6cd5\uff0c\u6162\u6162\u5c31\u5f62\u6210\u4e86\u300c\u4f01\u696d\u793e\u6703\u8cac\u4efb\u300d\uff08CSR\uff0ccorporate social responsibility\uff09\u7684\u6982\u5ff5\u3002 &nbsp; CSR \u9019\u4e00\u500b\u6982\u5ff5\u4e3b\u5f35\uff0c\u4f01\u696d\u4f5c\u70ba\u793e\u6703\u7684\u4e00\u5206\u5b50\uff0c\u9664\u4e86\u8ffd\u6c42\u5229\u6f64\u4e4b\u5916\uff0c\u66f4\u61c9\u8a72\u4ee5\u4e0d\u540c\u7684\u65b9\u5f0f\u56de\u994b\u793e\u6703\uff0c\u63d0\u9ad8\u793e\u6703\u4e0a\u4e0d\u540c\u7fa4\u7d44\u7684\u798f\u7949\uff0c\u4e26\u5728\u793e\u6703\u516c\u76ca\u3001\u6c23\u5019\u6539\u8b8a\u7b49\u91cd\u5927\u8b70\u984c\u4e0a\u51fa\u4e00\u4efd\u529b\u3002\u4f8b\u5982\u4f01\u696d\u53ef\u4ee5\u628a\u90e8\u4efd\u7684\u5229\u6f64\u6350\u51fa\uff0c\u6210\u7acb\u57fa\u91d1\uff0c\u4ee5\u5e6b\u52a9\u793e\u6703\u4e0a\u6709\u9700\u8981\u7684\u4eba\uff1b \u4ea6\u53ef\u4ee5\u4e3b\u52d5\u6e1b\u5c11\u78b3\u6392\u653e\uff0c\u4fdd\u8b77\u74b0\u5883\u3002 &nbsp; \u540c\u6642\u5728\u5b78\u754c\u4e5f\u6709\u4eba\u63d0\u51fa\u66f4\u6e05\u695a\u660e\u78ba\u7684\u7406\u8ad6\u3002\u4f8b\u5982 Edward Freeman\u5c31\u63d0\u51fa\u4f01\u696d\u5728\u71df\u904b\u7684\u6642\u5019\u61c9\u8a72\u8981\u8003\u616e\u7684\u4e0d\u53ea\u662f\u6295\u8cc7\u8005\u7684\u5229\u76ca\uff08\u5229\u6f64\uff09\uff0c\u800c\u61c9\u8a72\u628a\u6240\u6709\u7684\u6301\u4efd\u8005\uff08stakeholders\uff09\u7684\u798f\u7949\u90fd\u8003\u616e\u5728\u5167\u3002\u63db\u8a00\u4e4b\uff0c\u4f01\u696d\u4e0d\u55ae\u53ea\u61c9\u8a72\u53ea\u7740\u773c\u65bc\u6295\u8cc7\u8005\uff0c\u800c\u61c9\u8a72\u70ba\u6240\u6709\u7684\u6301\u4efd\u8005\u5275\u9020\u50f9\u503c\u3002 &nbsp; \u9019\u500b\u7406\u8ad6\u88ab\u7a31\u70ba\u300c\u6301\u4efd\u8005\u7406\u8ad6\u300d\u6216\u300c\u5229\u5bb3\u76f8\u95dc\u8005\u7406\u8ad6\u300d\uff08stakeholder theory\uff09\uff0c\u6709\u5225\u65bc\u4f5b\u5229\u6c11\u7684\u80a1\u6771\u7406\u8ad6\uff08shareholder theory\uff09\u3002 &nbsp; \u5728Freeman \u7684\u6301\u4efd\u8005\u7406\u8ad6\u4e2d\uff0c\u4f01\u696d\u61c9\u8a72\u70ba\u6240\u6709\u7684\u6301\u4efd\u8005\uff08\u4e3b\u8981\u5305\u62ec\u6d88\u8cbb\u8005\u3001\u54e1\u5de5\u3001\u4f9b\u61c9\u8005\u3001\u76f8\u95dc\u793e\u5340\u53ca\u80a1\u6771\uff09\u7684\u798f\u7949\u8ca0\u8cac\uff0c\u56e0\u6b64\u6240\u6709\u7684\u5546\u696d\u6c7a\u5b9a\u90fd\u61c9\u8a72\u8003\u616e\u5230\u5c0d\u6301\u4efd\u8005\u7684\u5f71\u97ff\u3002 &nbsp; \u5728\u9019\u500b\u7406\u8ad6\u88cf\uff0c\u4f01\u696d\u61c9\u8a72\u611b\u60dc\u54e1\u5de5\uff0c\u4e0d\u55ae\u55ae\u662f\u56e0\u70ba\u4ed6\u5011\u6703\u5f71\u97ff\u4f01\u696d\u7684\u751f\u7522\u529b\uff0c\u66f4\u662f\u56e0\u70ba\u4ed6\u5011\u4e5f\u662f\u4f01\u696d\u7684\u6301\u4efd\u8005\u3002\u540c\u6a23\u5730\uff0c\u4f01\u696d\u70ba\u6d88\u8cbb\u8005\u63d0\u4f9b\u9ad8\u8cea\u7d20\u7684\u7522\u54c1\uff0c\u4e0d\u55ae\u55ae\u662f\u56e0\u70ba\u7d93\u6fdf\u5229\u76ca\uff0c\u66f4\u56e0\u70ba\u4ed6\u5011\u4e5f\u662f\u4f01\u696d\u7684\u6301\u4efd\u8005\u4e4b\u4e00\u3002 &nbsp; \u7e3d\u9ad4\u4f86\u8aaa\uff0c\u6301\u4efd\u8005\u7406\u8ad6\u6240\u63d0\u5021\u7684\u662f\u4f01\u696d\u4e0d\u53ea\u70ba\u80a1\u6771\u670d\u52d9\uff0c\u800c\u61c9\u8a72\u540c\u6642\u628a\u773c\u5149\u653e\u5230\u5176\u4ed6\u6240\u6709\u76f8\u95dc\u8005\u8eab\u4e0a\u3002\u9019\u500b\u7406\u8ad6\u7684\u652f\u6301\u8005\u5f37\u8abf\uff0c\u4f01\u696d\u4e0d\u662f\u4e00\u500b\u70ba\u8ffd\u6c42\u5229\u6f64\u7684\u6a5f\u5668\uff0c\u800c\u61c9\u8a72\u662f\u4e00\u500b\u70ba\u793e\u6703\u5404\u754c\u90fd\u5c0b\u6c42\u5229\u76ca\u7684\u5b58\u5728\u3002\u4f8b\u5982 Simon Sinek \u5c31\u8a8d\u70ba\u300c\u6c7d\u8eca\u9700\u8981\u71c3\u6cb9\u53bb\u904b\u4f5c\uff0c\u4f46\u71c3\u6cb9\u4e26\u4e0d\u662f\u6c7d\u8eca\u6240\u8ffd\u6c42\u7684\u76ee\u6a19\uff1b\u540c\u6a23\u5730\uff0c\u4f01\u696d\u9700\u8981\u8cfa\u9322\uff0c\u4f46\u8cfa\u9322\u4e26\u4e0d\u662f\u4f01\u696d\u6240\u8ffd\u6c42\u7684\u76ee\u6a19\u3002\u4f01\u696d\u7684\u51fa\u73fe\u662f\u70ba\u4e86\u66f4\u5049\u5927\u7684\u76ee\u7684\u3002\uff08Cars need fuel, but the purpose of a car is not to buy more fuel. Businesses do not exist [&hellip;]"}