{"version":"1.0","provider_name":"Fortune Insight","provider_url":"https:\/\/prime.fortuneinsight.com\/web","author_name":"Project 2047","author_url":"https:\/\/prime.fortuneinsight.com\/web\/posts\/author\/szefunglee","title":"\u3008\u672a\u4f86\u7684\u6d88\u8cbb\u6a21\u5f0f\u53ca\u5546\u696d\u7b56\u7565\u3009 - Fortune Insight","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\"><a href=\"https:\/\/prime.fortuneinsight.com\/web\/posts\/488533\">\u3008\u672a\u4f86\u7684\u6d88\u8cbb\u6a21\u5f0f\u53ca\u5546\u696d\u7b56\u7565\u3009<\/a><\/blockquote>\n<script type='text\/javascript'>\n<!--\/\/--><![CDATA[\/\/><!--\n\t\t!function(c,d){\"use strict\";var e=!1,n=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},!c.wp.receiveEmbedMessage)if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var r,a,i,s=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=0;o<n.length;o++)n[o].style.display=\"none\";for(o=0;o<s.length;o++)if(r=s[o],e.source===r.contentWindow){if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;r.height=i}if(\"link\"===t.message)if(a=d.createElement(\"a\"),i=d.createElement(\"a\"),a.href=r.getAttribute(\"src\"),i.href=t.value,i.host===a.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(!n){n=!0;for(var e,t,r=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),s=0;s<i.length;s++){if(!(e=i[s]).getAttribute(\"data-secret\"))t=Math.random().toString(36).substr(2,10),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t);if(r||a)(t=e.cloneNode(!0)).removeAttribute(\"security\"),e.parentNode.replaceChild(t,e)}}}}(window,document);\n\/\/--><!]]>\n<\/script><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/prime.fortuneinsight.com\/web\/posts\/488533\/embed\" width=\"600\" height=\"338\" title=\"&#8220;\u3008\u672a\u4f86\u7684\u6d88\u8cbb\u6a21\u5f0f\u53ca\u5546\u696d\u7b56\u7565\u3009&#8221; &#8212; Fortune Insight\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe>","thumbnail_url":"https:\/\/prime.fortuneinsight.com\/web\/wp-content\/uploads\/2020\/08\/onlineshopping.jpeg","thumbnail_width":1080,"thumbnail_height":608,"description":"\u5f15\u8a00 2020\u5e74\u65b0\u51a0\u80ba\u708e\u8086\u8650\uff0c\u56e0\u61c9\u5bb6\u5c45\u9694\u96e2\u7b49\u63aa\u65bd\uff0c\u7db2\u4e0a\u8cfc\u7269\u7387\u6301\u7e8c\u5927\u5e45\u4e0a\u5347\uff0c\u4eba\u5011\u7684\u6d88\u8cbb\u7fd2\u6163\u548c\u6a21\u5f0f\u4f3c\u4e4e\u56e0\u8457\u793e\u6703\u74b0\u5883\u7684\u8f49\u8b8a\u800c\u88ab\u6f38\u6f38\u6539\u8b8a\u3002\u52a0\u4e0a\u5eff\u4e00\u4e16\u7d00\u7db2\u7d61\u8cc7\u8a0a\u767c\u9054\uff0c\u624b\u6a5f\u7a0b\u5f0f\u7b49\u61c9\u7528\u57fa\u672c\u4e0a\u4ea6\u65e9\u5df2\u6210\u719f\uff0c\u75ab\u60c5\u4e4b\u4e0b\u66f4\u9806\u7406\u6210\u7ae0\u66f4\u6025\u4fc3\u7684\u767c\u5c55\u3002\u90a3\u9ebc\uff0c\u904e\u53bb\u4e00\u5e74\u5404\u5730\u7684\u92b7\u552e\u65b9\u5f0f\u662f\u5982\u4f55\u8abf\u6574\uff0c\u5982\u662f\u8005\u4e0b\u53bb\uff0c\u5df2\u6539\u8b8a\u7684\u6d88\u8cbb\u6a21\u5f0f\u53c8\u662f\u5426\u80fd\u6703\u5230\u904e\u53bb\uff0c\u672a\u4f86\u7684\u6d88\u8cbb\u6a21\u5f0f\u6703\u662f\u4ec0\u9ebc\u6a23\u5b50\uff1f\u30082047\u3009\u4eca\u671f\u8acb\u4f86\u9999\u6e2f\u611b\u723e\u862d\u5546\u6703\u8463\u4e8b\u3001\u5c08\u6b04\u4f5c\u5bb6\u53ca\u6642\u4e8b\u8a55\u8ad6\u54e1\u6731\u6d69\u9706\u5148\u751f\u8ac7\u8ac7\u4ed6\u8a8d\u70ba\u672a\u4f86\u6d88\u8cbb\u6a21\u5f0f\u53ca\u5546\u696d\u7b56\u7565\u3002 &nbsp; 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\u8457\u91cd\u9ad4\u9a57\u7684\u92b7\u552e\u6a21\u5f0f \u9ad4\u9a57\u500b\u6027\u5316\u6bd4\u7522\u54c1\u500b\u6027\u5316\u66f4\u91cd\u8981\uff0c\u5305\u62ec\u9580\u5e97\u9ad4\u9a57\u3001\u652f\u4ed8\u9ad4\u9a57\u53ca\u4e92\u52d5\u9ad4\u9a57\u7b49\u3002\u6709\u5225\u65bc\u904e\u5f80\u628a\u5ba2\u6236\u5f9e\u7db2\u4e0a\u8a98\u5c0e\u5230\u5be6\u9ad4\u5e97\u7684O2O\u6a21\u5f0f(Online-to-Offline)\uff0c\u672a\u4f86\u7684\u92b7\u552e\u6e20\u9053\u8457\u91cd\u9ad4\u9a57\u7684\u5168\u901a\u9053(Omni-channel)\u6a21\u5f0f\u3002\u8a72\u6a21\u5f0f\u4ee5\u6d88\u8cbb\u8005\u70ba\u6838\u5fc3\uff0c\u6574\u5408\u4e86\u7dda\u4e0a\u7dda\u4e0b\u92b7\u552e\u6e20\u9053(\u5305\u62ec\u54c1\u724c\u7db2\u7ad9\u3001\u61c9\u7528\u7a0b\u5f0f\u3001\u793e\u4ea4\u5a92\u9ad4\u3001\u7db2\u8cfc\u5e73\u53f0\u53ca\u5be6\u9ad4\u5e97\u7b49)\uff0c\u800c\u591a\u500b\u6e20\u9053\u5c0d\u6d88\u8cbb\u8005\u7684\u8cc7\u8a0a\u4e92\u901a\uff0c\u4e26\u904b\u7528\u4eba\u5de5\u667a\u80fd\u3001\u7b2c\u4e09\u65b9\u652f\u4ed8\u53ca\u667a\u80fd\u7269\u6d41\u7b49\u6280\u8853\uff0c\u8c50\u5bcc\u6d88\u8cbb\u8005\u7684\u8cfc\u7269\u9ad4\u9a57\u3002\u53f0\u7063\u7537\u88dd\u7db2\u8cfc\u5e73\u53f0Life8\u5230\u958b\u7dda\u4e0b\u9ad4\u9a57\u5e97\uff0c\u8b93\u6d88\u8cbb\u8005\u9ad4\u9a57\u5546\u54c1\u5f8c\u76f4\u63a5\u4ee5\u61c9\u7528\u7a0b\u5f0f\u7d20\u63cf\u5546\u54c1\u4e8c\u7dad\u78bc(QR Code)\u8cfc\u8cb7\u5546\u54c1\uff0c\u4e26\u76f4\u9001\u5bb6\u4e2d\u3002\u4ee5\u53ca\u5316\u599d\u54c1\u724cSephora\u63a8\u51fa\u865b\u64ec\u5316\u599d\u61c9\u7528\u7a0b\u5f0f\u7b49\uff0c\u90fd\u662f\u5168\u901a\u9053\u6a21\u5f0f\u7684\u4f8b\u5b50\u3002 \u6982\u5ff5\u5e97\u6216\u9ad4\u9a57\u5e97\u4ea6\u662f\u672a\u4f86\u92b7\u552e\u7684\u91cd\u8981\u4e00\u74b0\u3002\u9ad4\u9a57\u5e97\u53ef\u7d14\u7cb9\u900f\u904e\u76f4\u63a5\u8a66\u7528\u6216\u8209\u8fa6\u5de5\u4f5c\u574a\u9ad4\u9a57\u7522\u54c1\uff0c\u8ca8\u54c1\u552e\u8ce3\u53ef\u7d93\u7db2\u4e0a\u5e73\u53f0\u3002\u5e74\u8f15\u6d88\u8cbb\u8005\u6703\u628a\u9ad4\u9a57\u904e\u7a0b\u5728\u793e\u4ea4\u7db2\u7d61\u5206\u4eab\uff0c\u4f7f\u9ad4\u9a57\u6210\u70ba\u4e00\u7a2e\u6642\u5c1a\u3002\u9019\u7a2e\u628a\u9ad4\u9a57\u4ee5\u7528\u6236\u539f\u5275\u5167\u5bb9 (User Generated Content)\u53ca\u9ad4\u9a57\u5171\u4eab\u7684\u65b9\u5f0f\u56de\u994b\u54c1\u724c\u7684\u884c\u92b7\u624b\u6cd5\uff0c\u5c07\u5927\u70ba\u666e\u53ca\u3002 \u53e6\u5916\uff0c\u9ad4\u9a57\u5e97\u53ef\u900f\u904e\u865b\u64ec\u5be6\u5883(Virtual Reality)\u53ca\u64f4\u589e\u5be6\u5883(Augmented Reality)\u6280\u8853\u5c31\u96e3\u4ee5\u5be6\u6642\u9ad4\u9a57\u7684\u9805\u76ee(\u5982\u672a\u843d\u6210\u7684\u6a13\u76e4\u6216\u6d77\u5916\u7269\u696d\u7b49)\u4f5c\u6a21\u64ec\u9ad4\u9a57\u3002\u800c\u4e14\uff0c\u9ad4\u9a57\u5e97\u9078\u5740\u4e0d\u9700\u50cf\u5be6\u9ad4\u5e97\u822c\u91cd\u8996\u4eba\u6d41\uff0c\u4ea6\u4e0d\u4e00\u5b9a\u8981\u81ea\u8cc7\u958b\u8a2d (\u5982Samsung\u8207\u5171\u4eab\u8fa6\u516c\u5ba4WeWork\u5408\u4f5c)\uff0c\u96f6\u552e\u5546\u53ef\u66f4\u597d\u63a7\u5236\u6210\u672c\u3002\u53ef\u9810\u671f\u5be6\u9ad4\u5e97\u6578\u91cf\u5c07\u6703\u5927\u5e45\u6e1b\u5c11\u3002 &nbsp; \u5354\u4f5c\u4e8c\u624b\u5e02\u5834 \u53ef\u6301\u7e8c\u6d88\u8cbb\u7406\u5ff5\u53ca\u61c9\u7528\u7a0b\u5f0f\u666e\u53ca\uff0c\u4f7f\u8f49\u552e\u5e73\u53f0\u6025\u901f\u767c\u5c55\u3002\u6578\u64da\u5206\u6790\u516c\u53f8GlobalData\u9810\u671f\u4e8c\u624b\u6642\u88dd\u5e02\u5834\u5e02\u503c\u57285\u5e74\u5167\u5c07\u500d\u589e\u81f3640\u5104\u7f8e\u5143\u3002\u751f\u7522\u5546\u8981\u8003\u616e\u900f\u904e\u6295\u5165\u6216\u5354\u4f5c\u8f49\u552e\u5e73\u53f0\uff0c\u4ee5\u6c42\u5728\u696d\u52d9\u4e0a\u5c0b\u627e\u65b0\u589e\u9577\u9ede\u53ca\u52a0\u5f37\u54c1\u724c\u5f62\u8c61\u3002\u53bb\u5e74\uff0cBurberry\u00a0\u5ba3\u5e03\u5728\u5962\u4f88\u54c1\u8f49\u552e\u5e73\u53f0The RealReal\u8cfc\u8cb7Burberry\u8ca8\u54c1\u7684\u6d88\u8cbb\u8005\uff0c\u6709\u6a5f\u6703\u5728\u7f8e\u570b\u6307\u5b9a\u7684Burberry\u5206\u5e97\u7372\u5f97\u5c08\u5c6c\u8cfc\u7269\u9ad4\u9a57\uff0c\u65e2\u63a8\u5ee3\u4e8c\u624b\u7cbe\u54c1\u6982\u5ff5\uff0c\u4ea6\u52a0\u5f37\u54c1\u724c\u6ce8\u91cd\u74b0\u4fdd\u7684\u5f62\u8c61\u3002 \u7136\u800c\uff0c\u751f\u7522\u5546\u6d89\u8db3\u4e8c\u624b\u5e02\u5834\u7684\u540c\u6642\uff0c\u4ea6\u9700\u52a0\u5feb\u63a8\u51fa\u65b0\u7522\u54c1\u4ee5\u7dad\u6301\u5e02\u5834\u4efd\u984d\u3002\u4ed6\u5011\u5fc5\u9700\u52a0\u5f37\u7522\u54c1\u6280\u8853\u5275\u65b0(\u4f8b\u5982\u904b\u7528\u53ef\u66f4\u6613\u66f4\u5feb\u88ab\u5206\u89e3\u7684\u53ef\u91cd\u7528\u7269\u6599)\u53ca\u8a2d\u8a08\u4e0a\u53ef\u88ab\u500b\u6027\u5316\u7684\u7a7a\u9593\uff0c\u4ee5\u61c9\u5c0d\u7522\u54c1\u9031\u671f(Product Life Cycle)\u7e2e\u77ed\u53ca\u7522\u54c1\u500b\u6027\u5316\u7684\u9700\u6c42\u3002 \u9810\u671f\u672a\u4f86\u6d88\u8cbb\u6a21\u5f0f\u662f\u7dda\u4e0a\u7dda\u4e0b\u4e26\u5b58\u7684\uff0c\u800c\u7dda\u4e0b\u5be6\u9ad4\u7684\u9ad4\u9a57\u529f\u80fd\u5927\u65bc\u92b7\u552e\u529f\u80fd\uff0c\u63a8\u92b7\u53ca\u4ea4\u6613\u6e20\u9053\u5c07\u4ee5\u7dda\u4e0a\u4e3b\u5c0e\u3002\u800c\u4e14\uff0c\u6d88\u8cbb\u8005\u8457\u91cd\u500b\u6027\u5316\u7522\u54c1\u4e4b\u9918\uff0c\u4ea6\u8457\u91cd\u5168\u65b9\u4f4d\u7684\u6d88\u8cbb\u9ad4\u9a57\u3002\u53e6\u5916\uff0c\u54c1\u724c\u5c0d\u793e\u6703\u8b70\u984c\u7684\u5b9a\u4f4d\u53ca\u6295\u5165\u4ea6\u6703\u5f71\u97ff\u5176\u6210\u6557\u3002\u7576\u7136\uff0c\u4eba\u53e3\u8001\u5316\u4f7f\u9280\u9aee\u6d88\u8cbb\u5e02\u5834\u4e0d\u5bb9\u5c0f\u89b7\u3002\u7136\u800c\uff0c\u4f5c\u70ba\u672a\u4f86\u9280\u9aee\u5e02\u5834\u4e3b\u8981\u6d88\u8cbb\u8005\u7684X\u53caY\u4e16\u4ee3\uff0c\u5c0d\u9019\u7a2e\u6d88\u8cbb\u4e3b\u6d41\u6a21\u5f0f\u61c9\u4e0d\u96e3\u9069\u61c9\u3002 [&hellip;]"}