{"version":"1.0","provider_name":"Fortune Insight","provider_url":"https:\/\/prime.fortuneinsight.com\/web","author_name":"\u53e4\u7d00\u9054\u535a\u58eb","author_url":"https:\/\/prime.fortuneinsight.com\/web\/posts\/author\/ecfred","title":"\u7d93\u6fdf\u4f4e\u8ff7 \u4f01\u696d\u66f4\u8981\u9032\u53d6 - Fortune Insight","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\"><a href=\"https:\/\/prime.fortuneinsight.com\/web\/posts\/488426\">\u7d93\u6fdf\u4f4e\u8ff7 \u4f01\u696d\u66f4\u8981\u9032\u53d6<\/a><\/blockquote>\n<script type='text\/javascript'>\n<!--\/\/--><![CDATA[\/\/><!--\n\t\t!function(c,d){\"use strict\";var e=!1,n=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},!c.wp.receiveEmbedMessage)if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var r,a,i,s=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=0;o<n.length;o++)n[o].style.display=\"none\";for(o=0;o<s.length;o++)if(r=s[o],e.source===r.contentWindow){if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;r.height=i}if(\"link\"===t.message)if(a=d.createElement(\"a\"),i=d.createElement(\"a\"),a.href=r.getAttribute(\"src\"),i.href=t.value,i.host===a.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(!n){n=!0;for(var e,t,r=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),s=0;s<i.length;s++){if(!(e=i[s]).getAttribute(\"data-secret\"))t=Math.random().toString(36).substr(2,10),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t);if(r||a)(t=e.cloneNode(!0)).removeAttribute(\"security\"),e.parentNode.replaceChild(t,e)}}}}(window,document);\n\/\/--><!]]>\n<\/script><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/prime.fortuneinsight.com\/web\/posts\/488426\/embed\" width=\"600\" height=\"338\" title=\"&#8220;\u7d93\u6fdf\u4f4e\u8ff7 \u4f01\u696d\u66f4\u8981\u9032\u53d6&#8221; &#8212; Fortune Insight\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe>","thumbnail_url":"https:\/\/prime.fortuneinsight.com\/web\/wp-content\/uploads\/2020\/08\/2020-0820.png","thumbnail_width":1140,"thumbnail_height":672,"description":"\u5e02\u9053\u4e0d\u4f73\u6642\uff0c\u4f01\u696d\u5927\u591a\u6578\u6703\u9078\u64c7\u6e1b\u4f4e\u958b\u652f\u3002\u5176\u4e2d\u6700\u5bb9\u6613\u88ab\u300c\u958b\u5200\u300d\u7684\u5c0d\u8c61\uff0c\u5c31\u662f\u5e02\u5834\u63a8\u5ee3\u9805\u76ee\u3002 &nbsp; \u4f8b\u5982 Google \u53ca Facebook \u7684\u5ee3\u544a\u6536\u5165\u5728\u8fd1\u5927\u534a\u5e74\u90fd\u9304\u5f97\u5927\u5e45\u4e0b\u964d\uff0c\u6b63\u6b63\u5c31\u53cd\u6620\u4f01\u696d\u7684\u5e02\u5834\u63a8\u5ee3\u958b\u652f\u8207\u7d93\u6fdf\u5468\u671f\uff08\u6216\u666f\u6c23\u5faa\u74b0\uff0cbusiness cycle\uff09\u4e00\u81f4\uff1a\u7576\u5e02\u9053\u597d\u7684\u6642\u5019\uff0c\u4f01\u696d\u6bd4\u8f03\u9032\u53d6\uff0c\u5e0c\u671b\u63d0\u9ad8\u6536\u5165\u4ee5\u53ca\u5e02\u5834\u4efd\u984d\uff0c\u5728\u5e02\u5834\u63a8\u5ee3\u65b9\u9762\u7684\u958b\u92b7\u81ea\u7136\u589e\u52a0\uff1b\u4f46\u7576\u7d93\u6fdf\u8870\u9000\u6642\uff0c\u4f01\u696d\u9762\u5c0d\u7d93\u71df\u7684\u58d3\u529b\uff0c\u81ea\u7136\u50be\u5411\u7e2e\u6e1b\u5e02\u5834\u63a8\u5ee3\u65b9\u9762\u7684\u958b\u652f\u3002 &nbsp; \u904e\u53bb\u5927\u534a\u5e74\u75ab\u75c7\u6a6b\u884c\uff0c\u7d93\u6fdf\u6c11\u751f\u5927\u53d7\u5f71\u97ff\uff0c\u5e02\u9053\u6301\u7e8c\u4f4e\u8ff7\u3002\u4f01\u696d\u61c9\u8a72\u5982\u4f55\u56de\u61c9\u9019\u500b\u6311\u6230\uff1f &nbsp; \u6700\u8fd1\u5c31\u6709\u5169\u4f4d\u5b78\u8005 Nirmalya Kumar \u548c Koen Pauwels \u63d0\u51fa\uff0c\u5728\u7d93\u6fdf\u4f4e\u8ff7\u4e4b\u6642\uff0c\u4f01\u696d\u66f4\u52a0\u61c9\u8a72\u4e3b\u52d5\u51fa\u64ca\u3002 &nbsp; \u65e9\u57282005\u5e74\u7f8e\u570b\u5c31\u6709\u4e00\u4efd\u7814\u7a76\u5831\u544a\u6307\u51fa\uff0c\u90e8\u4efd\u9032\u53d6\u578b\u7684\u4f01\u696d\u8996\u7d93\u6fdf\u4f4e\u8ff7\u70ba\u4e00\u500b\u62d3\u5c55\u3001\u978f\u56fa\u5e02\u5834\u7684\u91cd\u8981\u6a5f\u6703\u3002\u7576\u5e02\u5834\u4e0a\u7684\u5176\u4ed6\u7af6\u722d\u5c0d\u624b\u56e0\u70ba\u5e02\u9053\u4e0d\u4f73\u800c\u6e1b\u4f4e\u751f\u7522\uff0c\u7e2e\u6e1b\u63a8\u5ee3\u4e4b\u6642\uff0c\u9019\u4e9b\u9032\u53d6\u578b\u7684\u4f01\u696d\u537b\u53cd\u5176\u9053\u800c\u884c\uff0c\u7a4d\u6975\u6295\u8cc7\u62d3\u5c55\u5e02\u5834\u3002\u7814\u7a76\u6578\u64da\u767c\u73fe\uff0c\u4e0d\u5c11\u9019\u4e9b\u4f01\u696d\u5728\u7d93\u6fdf\u856d\u689d\u4e4b\u6642\u4ee5\u53ca\u7d93\u6fdf\u5fa9\u7526\u5f8c\u7684\u8868\u73fe\uff0c\u90fd\u6bd4\u8d77\u5176\u63a1\u53d6\u300c\u9f9c\u7e2e\u300d\u7b56\u7565\u7684\u7af6\u722d\u5c0d\u624b\u70ba\u4f73\u3002 &nbsp; \u5176\u4e2d\u4e00\u500b\u6700\u91cd\u8981\u7684\u539f\u56e0\u662f\uff0c\u7576\u5176\u4ed6\u7af6\u722d\u5c0d\u624b\u7e2e\u6e1b\u54c1\u724c\u63a8\u5ee3\u958b\u652f\uff0c\u5c31\u4ee3\u8868\u7740\u4e00\u9593\u9032\u53d6\u578b\u7684\u4f01\u696d\u66f4\u52a0\u5bb9\u6613\u5728\u5e02\u5834\u4e0a\u51f8\u986f\u51fa\u4f86\u3002 &nbsp; \u4f8b\u5982\uff0c\u5feb\u901f\u6d88\u8cbb\u54c1 (fast-moving consumer goods, FMCG) \u66fe\u7d93\u88ab\u8a8d\u70ba\u662f\u4e00\u500b\u4e0d\u592a\u53d7\u7d93\u6fdf\u5468\u671f\u6240\u5f71\u97ff\u7684\u5e02\u5834\uff1a\u7d93\u6fdf\u4e0d\u666f\u96d6\u7136\u6703\u4ee4\u6d88\u8cbb\u8005\u6e1b\u5c11\u8cfc\u8cb7\u5962\u4f88\u54c1\uff0c\u4f46\u6bdb\u5dfe\u7259\u5237\u6d17\u8863\u7c89\u7e3d\u4e0d\u80fd\u6c92\u6709\u5427\uff1f\u4f46\u96a8\u7740 private-label goods \u7684\u666e\u53ca\uff0c\u60c5\u6cc1\u5df2\u7d93\u6709\u6240\u8b8a\u5316\u3002 &nbsp; Private-label goods \u6216\u7a31\u70ba store brand\uff0c\u662f\u6307\u96f6\u552e\u5546\u7684\u300c\u81ea\u5bb6\u54c1\u724c\u300d\u3002\u4f8b\u5982\u60e0\u5eb7 Wellcome \u7684\u300c\u9996\u9078\u300d\u3001\u300c\u7279\u60e0\u724c\u300d\uff0c\u767e\u4f73 Parknshop \u7684\u300c\u4f73\u4e4b\u9078\u300d\u3001\u300c\u8d85\u503c\u724c\u300d\uff0c7-Eleven \u7684\u300c7\uff0dSIGNATURE\u300d\u90fd\u662f private-label\u3002\u9019\u4e9b\u7522\u54c1\u7684\u7684\u50f9\u683c\u901a\u5e38\u8f03\u4f4e\uff0c\u4e3b\u6253\u8f03\u70ba\u50f9\u683c\u654f\u611f\u3001\u4f4e\u7aef\u7684\u5e02\u5834\u3002 &nbsp; \u7d93\u6fdf\u4e0d\u666f\u6703\u5c0e\u81f4\u6d88\u8cbb\u8005\u5c0d\u50f9\u683c\u66f4\u52a0\u654f\u611f\uff0c\u56e0\u6b64\u9700\u6c42\u6703\u66f4\u52a0\u5bb9\u6613\u8f49\u5230\u9019\u4e9b private-label goods \u8eab\u4e0a\u3002\u9019\u5c0d\u65bc\u884c\u5167\u7684\u4f01\u696d\u800c\u8a00\uff0c\u81ea\u7136\u662f\u4e00\u500b\u6311\u6230\u3002 &nbsp; \u4ee5 Reckitt Benckiser\uff08\u5229\u6f54\u6642\uff0c\u5168\u7403\u6700\u5927\u7684\u5bb6\u7528\u6e05\u6f54\u7528\u54c1\u516c\u53f8\u4e4b\u4e00\uff0c\u662f\u6ef4\u9732\u3001\u78a7\u84ee\u7b49\u54c1\u724c\u7684\u6bcd\u516c\u53f8\uff09\u70ba\u4f8b\uff0c\u5b83\u7684\u7522\u54c1\u50f9\u683c\u8f03\u9ad8\uff0c\u6548\u80fd\u8868\u73fe\u51fa\u8272\uff0c\u8d70\u7684\u662f\u6bd4\u8f03\u9ad8\u7aef\u5e02\u5834\u7684\u5b9a\u4f4d\u3002\u57282008\u5e74\u91d1\u878d\u5371\u6a5f\u6642\uff0cReckitt Benckiser \u5c31\u5927\u6253\u5ee3\u544a\uff0c\u52d9\u6c42\u8aaa\u670d\u6d88\u8cbb\u8005\u7e7c\u7e8c\u4f7f\u7528\u5176\u54c1\u724c\u7522\u54c1\u3002\u96d6\u7136\u5ee3\u544a\u958b\u652f\u63d0\u9ad8\u4e8625%\uff0c\u4f46 [&hellip;]"}